DSS_Industry_Day_24_OpenGov.pdf

INDUSTRY DAY

Dynamic Signage System

Information Technology Department May 2, 2024

Agenda

• Introduction of Participants

• Airport Overview

• Digital Signage System (DSS)

• Display Types Overview

• Application Features

• Content Types

• Systems Maintenance / Administration

• Small Business Participation Goals

• Procurement Process

• Open Discussion

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Who are we?

• The busiest airport in Florida ⁃ Currently at 58.4 million annual passengers (as of February 2024) ⁃ Projected to reach 60 million in CY

• 4th largest U.S. airport by landmass ⁃ 11,605 acres/50 sq. km.

⁃ JFK, LAX and MIA airports can fit within the footprint of MCO

• World’s largest rental car market

MCO. Your Florida Airport of Choice®

Greater Orlando Aviation Authority

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VALUES

Service, Integrity, Efficiency, Excellence, Transparency

MISSION

Seamlessly connect Florida and the world through exceptional experiences, collaboration, and creativity

VISION

Be the global leader in the evolution of mobility

Strategic Plan – Blueprint for the Future

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With millions more passengers today, we are exploring key amenities that will help customers better adjust when flights are delayed or canceled.

Connectivity is important for the Central Florida economy. GOAA wants to lead the conversation on how we connect in the future via trains, planes, automobiles and beyond.

A dynamic workforce is critical to advancing the region. To compete with the best, we need to support programs that foster aviation interests.

The Orlando Experience® is unique and we will continually explore new technologies and methods to elevate this experience.

6Source: Airline Data Inc. schedule data for the period April 2024 – February 2025.

D O M E S T I C S E R V I C E

1 1 3 D E S T I N AT I O N S

10th highest in the U.S.

41% more than MIA 36% more than TPA 22% more than FLL

1 3 A I R L I N E S

7Source: Airline Data Inc. schedule data for the period April 2024 – February 2025.

I N T E R N AT I O N A L S E R V I C E

5 9 D E S T I N AT I O N S

10th highest in the U.S.

195% more than TPA 20% more than FLL 43% less than MIA

3 1 A I R L I N E S

West Palm Beach

Ft. Lauderdale

Miami

Boca Raton

Aventura

Connecting MCO to South Florida

• Only inter-city rail service in the U.S. from an Airport

• Operates from MCO to city centers of:

⁃ West Palm Beach

⁃ Boca Raton

⁃ Ft. Lauderdale

⁃ Aventura

⁃ Miami

MCO: Gateway to Florida

On top of customer satisfaction awards our digital signage system has won several awards for public spaces and data-driven displays.

Dynamic Signage Overview

Digital Signage System (DSS)

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The DSS is a mission critical system at the Orlando International Airport (MCO) that enables the airport, airlines, and other partners to communicate educational, informational, operational, and emergency information to the public. The DSS is the largest, by pixel count, for a North American airport and the check-in counter digital canvas outputs over 49 billion pixels per second. The DSS is also the system responsible for overall wayfinding inside the terminals. In some locations FIDS, BIDS, GIDS, and Custom and Border Protection (CBP) area signage.

The DSS includes all displays, display driving hardware, application and file storage servers, and the software required to provide, manage, and schedule various content on digital displays located throughout the airport campus.

Common Purpose

To delight and value each guest with the finest airport experience in the world.

Exceptions

All components of the following slides are within the scope of services to be included in the contract except for; hardware procurements required to display and distribute content, Terminal C’s EME ‘Moment Vault’ and ‘Windows on Orlando’ experiences, Terminal A and B flight information display system (FIDS), BIDS, GIDS, train station FIDS, some wayfinding and JCDecaux displays.

Current System The DSS covers Terminal A, B, C and the Train Station. The current system is comprised of mostly LCD displays (~2115) and some LED signs that are a mixture of LG and NEC products with a few exceptions. The LCD displays are generally connected via the Aviation Authority’s network for control with video fiber and/or copper extenders. The extenders are connected to multi-channel Media Player servers for full HD resolution delivery to each of the displays. The Media servers vary in channel count depending on location and use and are housed in the Aviation Authority communication rooms. These servers are connected to redundant controller servers and main servers housed in redundant data centers.

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Signage Examples

Display areas range in size and orientation. These examples include FIDS, wayfinding, bag claims and check in counters(can be from 2 to 52 counters).

Note: check in counter positions do not match the backwall monitor placement.

Signage Locations

This sample shows Terminal A&B level 3. Additional signage can be found on other levels and Terminal C.

1,144 displays

975 displays

Current Interfaces The DSS currently includes the following system interfaces:

Fight Information –MCO’s FIDS, Com-Net/SITA ECLIPSX. Analyzes data received from FIDS, filter the information through a set of predefined business rules to the appropriate flight information on displays and utilizes data for analytics and automation. The flight information controls the signage experience automatically by including FIDS, BIDS, and GIDS data and is also used as part of the system logic to automate wayfinding, display multilingual content and in the Custom and Border Protection area signage.

Active Directory - the Aviation Authority’s Microsoft Active Directory is used for authentication and authorization to enforce access rights across the different use cases.

Wait Times - security checkpoint wait-times via the SITA wait-time API. To present wait times of MCO security check points lanes including General screening lanes, TSA Pre- Check, MCO Reserve and Clear on various displays.

Weather –Open Weather Map API (openweathermap.org) retrieves weather forecasts along with other weather data for display at various locations.

ATLASIED Visual Paging (Terminal C only) –integrated with the Aviation Authority’s public address system via the ATLASIED Text to Speech Courtesy Announcement System (TCAS).

Brightline – vendor API for train schedule data for display (similar to FIDS)

JCDecaux and CBP – content passthrough for display in areas defined by the Authority.

Control Application

A vendor provided content management application for Authority personnel to control content of several data elements on signs / displays / video walls. Depending on what access level the user is assigned they may control size of airline check-in display area, update or display airline branding on signs, update wayfinding signs, enable predefined messages, launch emergency messages or generate ad-hoc messages on the displays.

Check-in counters need to be able to accommodate from 2 to 52 counters positions.

Content Elements The current CMS system includes content which is delivered to all end points.

Our content library includes the following items which will be the minimum for respondents to provide.

• 60 + airline brandings

• Airline check-in counter content that expands/contracts and orients based on the number of ticket counters used by that airline

• 70 overhead wayfinding segments

• 2 unique designs for terminal C gates

• Baggage Service Counters with multiple layouts

• Ground transportation counters with multiple layouts

• Domestic and international baggage carousels with updated information

• Content for Totem displays, multiple configurations.

• 9 Flight Information Display System (FIDS) boards of different sizes with six layouts and five backgrounds

• US Customs and Border Protection content (including regulatory information)

A subset of the current:

• 23 year round and 24 seasonal MCO experiences which may contain up to 150 unique layouts per campaign

• 14 live action panoramas

Other BIDS, GIDS and miscellaneous signs not listed.

Content Information The DSS contains over 175,000 files consuming roughly 1.14TB of storage.

Type of files and formats include; Image formats: mainly JPG and PNG, Video formats: mp4 (h.264, h.265), MP4A, m2v, mpeg-2, CMF and others. Web formats: HTML Living standard, HTML5.3, XHTML, webM, VP8/9. Use of encoded media files with use of codec optimized for playback.

Live environment files:

Servers near display areas store only a relevant copies to be played in the current iterations.

The distribution of content is managed autonomously by the system.

Content Structure:

Content is displayed using a combination of components to create a final output or experience. This includes defined spatial arrangement of content window segments of the display, synchronization of windows to ensure alignment and provide a cohesive viewing experience, organizing content segments in layers to allowing for multiple layers to be played at once, transparency to blend content segments smoothly for enhanced visual appeal and clarity, playback control to define how content is presented and interacted with, and dynamically generates content in real-time for up-to-date presentations

Content Examples

Content Data Elements Services include working directly with the Airline on design elements of their check in backwall display. This example demonstrates the combination of data consumed from flight information interface, counter allocations defined by the Operations staff using the Control Application, branding elements approved by the Airline and the Authority Digital Signage Steering Group.

Content Planning Updates and new content development is a coordinated effort with the provider and several Authority department members and approved by a Digital Signage Steering Group.

Gate Example:

Airline Branding

Code Share

Flight Info

Coming Soon Banner

Background Library

Coming Soon Blade

Next Departure

Airline Streaming

2- Airline Serving

Content Examples

Totems are movable displays used for temporary signage like Airline moves of route changes, welcome messages or highlighted content.

Content Planning Example of the updates which may be performed on a busy month.

Updates / New Content Items:

• Heart Month & Valentine

• Spring 2024 Experience Conceptual Design Presented for Approval Content Maintenance

• Default Content and Failover Image Update for RSGs

• Welcome MEGACON, Pro Bowl, 2024 U.S. Olympic Team Trials Marathon

• West Checkpoint Airside sign update

• Airside 1 - ReadySeeGo TM update

• Sign 38.1 B Maximize 'Southwest' font size

• Sign B39 Remove 'Payless' Rental Company

• Avianca backwall update

• TUI Charter Airline addition

Content Scheduling Scheduling content has several components from displaying an Airline’s check-in counter at a set number of minutes before scheduled flights, showing next flight information in Common Use counters, displaying different Airport experiences across various display types and managing when specialty content will be displayed.

Displays with multilingual components utilize flight information to determine the appropriate languages that would be shows along with English.

Current Hardware

Server Inventory includes ~285 servers.

Content Management System (CMS) – The CMS is provided by the contract provider and installed on Authority servers.

Media Player Servers – Media Player Servers incorporate between 2 to 12 multiple output channels. Channels are connected in a 1 to 1 ratio to the LCDs. The Media Player Servers in Terminals A, B and C are a mix, manufactured by Seneca and NowMicro.

Video Extenders – The extenders in Terminals A and B are Extron DTP T DP4k 230 and 330 series video extenders, connected via Cat 6X STP. The extenders in the train station are Lightware DP TPS TX210 and Lightware HDMI TPS RX95 extenders, connected via Cat Cat6A STP. The extenders in Terminal C are Extron Power Cage fiber extenders.

Server count per location Quad Server count

A1 (DG+SC+CS) 16

A2 (DG+SC+CS) 14

A3 (DG+SC+CS) 12

A4 (DG+SC+CS) 15

B1 (DG+SC+CS) 15

B2 (DG+SC+CS) 14

B3 (DG+SC+CS) 13

B4 (DG+SC+CS) 14

SAPM (Inc. SITA) 13 West Check Point 2 Wayfinding A1A2 3 Wayfinding A3A4 3 Wayfinding B1B2 2 Wayfinding B3B4 3 Wayfinding 50 Yard line 2 Messenger 2

RSG 14

Terminal C LandSide 52 Terminal C AirSide 70

GTF 2

SITA 5

Total 286

Current Hardware

LCD Displays– Terminals A and B currently utilize LG 55VH7B.

The LG LCDs are currently being replaced with NEC UN552 (or newer) monitors. Terminal C utilizes both NEC UN552 and P555 LCDs models. The LCDs that are in the larger canvases and the train station video wall are mounted with RPV swinging mounts allowing ease of access alignment and maintenance. The LCDs that are mounted in wayfinding locations are a mixture of pull-out mounts with mounts manufactured by Sanus in Terminals A and B and mounts manufactured by Chief in Terminal C.

LED Displays – Terminals A and B include a 2 mm LED video wall located at the west checkpoint. This wall was supplied by SACO.

Content to the wall is supplied by the Media Player servers and is included as a part of the DSS.

Monitoring Systems – Terminal C LCD monitors are controlled and monitored by the manufacturer’s monitoring software via the Aviation Authority’s network. Terminals A and B LCD monitors are not connected to a monitoring solution.

Future Expansion

The GTF Bridge will be the first construction project to add additional wayfinding followed by a gate expansion project.

Design, content development, testing and installations services for construction project are processed an addendum to this content development, support and maintenance contract.

Contract Structure

• Single Contract Award

• Services List

• Potential Fee Structure

Contract

The solution and services will be provided and managed by one company. The Aviation Authority is not looking for a multi-disciplined team, but rather a single company to provide all the services and software in this Request for Proposal (RFP).

The only services allowed to be subcontracted will be the maintenance of the hardware through a Minority or Women-Owned Enterprise (MWBE) partner. If the proposer can offer the maintenance as well, they will still be required to bring an MWBE partner for 15% of the maintenance services for the hardware.

Industry Day – Digital Signage System

Service Requirements Overview

Support all necessary hardware. Supply software, software licenses, materials, supplies, labor, and professional services to design, configure, implement, develop content, operate, maintain and support the Digital Signage System (DSS).

Services to be provided include, but are not limited to:

• Project management and coordination

• System design services

• Content Creation Services

• System installation, configuration, interface, and integration

• Coordination with the Aviation Authority’s processes, procedures, etc. for content development, change management and information security.

• System maintenance

• System hardware replacement services (normal lifecycle replacement)

• System testing

• System training

• System commissioning

• System warranty and support

• System cutover*

Service Requirements Overview

Potential Cost Breakdown (final version will be included in the RFP when released) Implementation:

Digital Signage System Software Digital Signage System 3rd Party Product Licenses Digital Signage System Installation & Commissioning Digital Signage System Integrations Training Digital Signage, Additional System Appliances / Hardware (required items which could not be accommodated by existing inventory) Digital Signage System, Video Wall Content Packages (Airline Content) Digital Signage System, Curbside Display (Airline Content) Digital Signage System, Wayfinding Content (Airport Content) Digital Signage System, Self-Check-In Content (Airport Content) Digital Signage System, Airport Branded Experiences (Airport Content) Digital Signage System, Airport holiday / seasonal Experiences (Airport Content) Digital Signage System, Special Event Experiences (Airport Content)

Initial Term Year 1:

Operations, Sustain, and Support Resources - Per Mth Digital Signage System Software Digital Signage System 3rd Party Product Licenses Digital Signage, Additional System Applicance / Hardware Digital Signage System, Airport Branded Experiences (4 net new) Digital Signage System, Airport Branded Experiences (4 deployment from existing content) Digital Signage System, Video Wall Content Generic Packages (Airline Content) Digital Signage System, Video Wall Content Base Packages (Airline Content) Digital Signage System, Special Event Experiences (Airport Content)