Department Style and Brand Guide_R 2025.pdf

PDF 972 KB Posted

Attached to
Employee Recognition System
Solicitation number
ITN-15078
Issued by
Leon County, Florida

About this file

This is a Department Style and Brand Guide for the Florida Department of Revenue, establishing visual and written standards for departmental communications and materials. The guide serves as the authoritative reference for how the department presents itself across all platforms, including electronic and print media, ensuring consistency in the application of the department's letterhead, logo usage, color specifications, and formatting standards. The document specifies requirements for letterhead design elements, including proper positioning of the department's seal, approved fonts and point sizes, and spacing requirements. It establishes standards for electronic letterhead usage, defining acceptable file formats and technical specifications for digital communications. The guide delineates rules for the department's seal usage, including minimum sizing requirements and acceptable applications across various materials and media types. Additionally, the document addresses proper color reproduction standards and ensures that all departmental materials maintain visual consistency regardless of production method or medium.

The Brand Guide functions as a mandatory reference document for all departmental staff and external parties producing materials on behalf of the Florida Department of Revenue. It provides detailed technical specifications for logo placement, letterhead construction, and seal applications to maintain professional presentation standards. The guide includes specifications for white space, margin requirements, and acceptable variations for different communication formats. All departmental communications, whether distributed internally or externally, must conform to the standards outlined in this guide to preserve the department's professional image and brand identity. The document serves as the single source of truth for style decisions and eliminates ambiguity regarding proper application of departmental visual elements across all communications channels.

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