Department Style and Brand Guide_R 2025.pdf

PDF 972 KB Posted

Attached to
Employee Recognition System
Solicitation number
ITN-15078
Issued by
Leon County, Florida

About this file

Department Style and Brand Guide Summary

This file is a Department Style and Brand Guide developed by the Florida Department of Revenue to establish standardized visual and written communication standards for official departmental materials. The guide establishes requirements for the use of the department's logo, letterhead, and electronic communications across all five departmental programs and authorized users. The document specifies that all official correspondence must utilize approved letterhead formats and that the department's logo and materials must maintain consistent visual presentation. The guide provides detailed specifications for letterhead design elements, including proper positioning of the department name and seal, font requirements, and color standards. All users authorized to represent the department must adhere to these branding standards when creating official materials, communications, and products. The style guide applies to both print and electronic communications, ensuring uniform representation of the department across all external and internal correspondence.

The guide establishes mandatory compliance requirements for all departmental communications and outbound materials. All users must utilize the standardized letterhead template provided and maintain the approved visual identity when corresponding on behalf of the department. The document includes specific formatting instructions for the department's official letterhead, including designated spacing, font specifications, and the placement of the department seal. Electronic versions of approved letterhead templates are available through the designated departmental portal, and users are required to access and implement only officially approved versions. Non-compliance with these branding standards is subject to departmental oversight, and all communications departing from these specifications require pre-approval authorization before distribution.

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