Cost Schedule~3.xlsx

This is a Cost Schedule document for the State of Nevada's Travel Nevada agency, outlining the financial structure for an Agency of Record contract spanning fiscal years 2027 through 2030 (July 1, 2026 through June 30, 2030). The contract employs a retainer plus cost model for marketing and promotional services, with deliverables including strategic planning, brand stewardship, creative development, media strategy and planning, account management, and reporting and analytics. The retainer component is capped at a maximum of 30 percent of the total annual budget and encompasses all core agency services, while third-party and pass-through costs comprise a minimum of 70 percent of the total annual budget and cover media buys across digital, broadcast, out-of-home, and print channels, production costs, activation and event expenses, influencer and partnership costs, technology platforms and licenses, travel and approved out-of-pocket expenses, and other specified third-party costs.

The pricing structure requires all third-party costs and pass-through expenses to be billed at net cost or with minimal disclosed markup to ensure transparency and cost control. The selected vendor must confirm and document both the retainer percentage and third-party cost percentage to verify compliance with the 30/70 budget allocation model. The cost schedule template includes designated fiscal year columns for FY27 through FY30, allowing for annual budget tracking and adjustment across the four-year contract term, though specific dollar amounts are not populated in this template document.