COA_ArialFont_UsageGuide.pdf

This is a Brand Guide document from the City of Atlanta's Mayor's Office of Communications outlining Arial font usage standards and color specifications for the municipality's graphic design and branding materials. The guide establishes Arial as the official typeface for the City of Atlanta, with Arial Bold designated for headlines and titles, and Arial Regular specified for body text and paragraphs. The document emphasizes design principles of cleanliness, simplicity, professionalism, and modernity as core to the city's visual identity. The guide was issued on January 3, 2023, and applies to both Windows and Mac platforms used in print and digital materials.

The color palette provided includes six specific hex color codes reflecting the City seal and Moving Atlanta Forward logo: #e33d40 (red), #e67147 (orange), #ebaf55 (gold), #223971 (dark blue), #0d71ba (medium blue), and #e0f3fc (light blue). These recommended colors are intended for use in graphic elements across all City of Atlanta communications materials. The Mayor's Office of Communications, located at 55 Trinity Avenue SW, Suite 2500, Atlanta, Georgia 30306, serves as the governing authority for these brand standards, with contact available at 404.330.6004.