City_of_Phoenix_Branding_Guidelines.pdf

andard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Le ad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of A ayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelin ogo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civ omplex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Con gns City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger tility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport B niforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos aza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Fie reet Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signa hoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatche tationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope usiness Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspectio omment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newslette ectronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Sig mit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry ublic Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-ckup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] F mbulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Unif rogram Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire V gature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space In se Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatch olor Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Let onarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water cense Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General B yers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography We owerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sig gn Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guideli acement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Mo ehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps ats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifie ehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards T ignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use ackgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhea nvelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Information rinted Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Procl romotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usa olor Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mou eserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City S ty Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Veh ehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee S horts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salad ogram Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sig over Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color imary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Statione usiness Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Ca etterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card ppreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Med uidelines Incorrect e Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign

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Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use S Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead N Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guid Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Amb Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatche Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Re Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Inter Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Ve Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shor Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Gra System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Commen Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage Cit Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines F Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safet Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignmen Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standa Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclam Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Compl Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Spo Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Sign Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarc License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign Genera Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Moto Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Polic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Second Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead N Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guid Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Amb Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatche Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Re Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Inter Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Ve Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shor Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Gra System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Commen Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage Cit Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines F Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safet Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignmen Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standa Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclam Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Compl Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Spo Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Sign Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarc License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures

1.0 1.1 The Symbol

1.2 Alignment

1.3 Clear Space

1.4 Incorrect Symbol Use

1.5 Incorrect Signature Use

1.6 Phoenix Color System

1.7 Primary Color Use

1.8 Secondary Color Use

1.9 Color Backgrounds

1.10 Coated Color Swatches

1.11 Uncoated Color Swatches

1.12 Typography

First impressions are often the last impressions. That’s why it is important to spend the time necessary to build the City's image with care. Symmetry, balance and proportion are all important factors considered in the creation of this integrated visual identity program.

Contents

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Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safety Vest Uniform Patch Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Graphic Cover Treatment Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Standard Business Card Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Comment Card Certificate of Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage City Limit Sign City Hall Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines Four-Door Sedan Pickup Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants

First impressions are often the last impressions. That’s why it is important to spend the time necessary to build the City's image with care. Symmetry, balance and proportion are all important factors considered in the creation of this integrated visual identity program.

Contents

1.1 The Symbol

1.2 Alignment

1.3 Clear Space

1.4 Incorrect Symbol Use

1.5 Incorrect Signature Use

1.6 Phoenix Color System

1.7 Primary Color Use

1.8 Secondary Color Use

1.9 Color Backgrounds

1.10 Typography

City of Phoenix Graphic Standards Manual 2020 Update

Phoenix is a world-renowned city, and its logo is instantly recognizable— a Phoenix rising from the flames, forever renewed, powerful and full of potential.

The city bird was originally developed in 1987, as part of a contest where community members voted on their favorite designs. Four years later, the bird became our official corporate symbol.

To this day, whether on vehicles or uniforms, street signs or stationery, the city bird indicates to residents and visitors alike that our organization is providing them excellent services.

This update of the original graphic standards manual, first produced in 1989, provides guidelines for the proper usage of the city bird for a variety of the city’s needs. New in this update, you will find information on updated guidelines and ideas for print production, guidelines for websites, social media and e-mail use, and information on how exceptions to the graphic standards can be requested.

Additionally, the manual provides draft language to use when providing the logo for use by outside organizations.

The best brands stand the test of time, and Phoenix’s is a prime example of a symbol that has only grown in recognition and renown over the years. It is thanks to your care for the city’s trademark that this is true, and will continue to be so in the future.

Letter from the Communications Office

Communications Office

PANTONE 7435 Purple The symbol may be used alone, as a design element, or as part of one of the approved City of Phoenix signatures [ see page 1.2 ]

See pages 1.6-1.8 of this manual for more information on color use.

Every City needs a strong foundation. The City of Phoenix symbol serves as the visual foundation that unites all areas of City government under one powerful, sophisticated image. It characterizes strength, energy and progressiveness which is indicative of the City of Phoenix. It was designed to be distinctive and to give the viewer a feeling of movement. This is accomplished by representing both the wings and flames as one element. The City symbol not only unifies and strengthens our image, it also serves to immediately identify Phoenix.

Basic Standards

The Symbol

1.1

DEPARTMENT OF LAW

x x x x y y

3x x y y x x

3x

Center

Center

Horizontal Guide

The Symbol When aligning the symbol to the logotype or any other graphic element, the Horizontal and Center Guides must first be established.

Primary Signature Vertical Alignment x x x x y y z

Primary Signature with Department Identifier

Department Identifier Frutiger Light, ALL CAPS [ use Frutiger Medium when reversing to white ]

Secondary Signature Horizontal Alignment

3x

The primary component of the City of Phoenix visual identity program is the signature. It is to the City of Phoenix what a handwritten signature is to a person: the unique graphic expression of individuality. The signature consists of two components, the City of Phoenix symbol [ page 1.1 ] and the City of Phoenix logotype.

The logotype is the City of Phoenix name custom-typeset using Frutiger Black. Unless authorized by the Communications Office, do not typeset the City of Phoenix logotype. As illustrated above, the approved logotype alignments are derived from the center and horizontal alignment of the symbol. The Department Identifier should always be typeset in ALL CAPS using Frutiger Light, unless it is reversing to white, in which case it should be typeset using Frutiger Medium.

Approved artwork can be requested from the Communications Office of the City of Phoenix.

Basic Standards

Alignment

1.2[ x = diameter of symbol, y = space between symbol and logotype, z = distance varies – specified in applicable sections ]

.5x.5x

.5x x x.5x xx

.5x .5x

.5x .5x

.5x .5x

.5x .5x The Symbol

Primary Signature Vertical Alignment

Secondary Signature Horizontal Alignment

Space is a valued commodity in the physical realm, and should also be considered in the visual realm. To maintain its visual integrity, an area of isolation must be created around the City of Phoenix symbol, as well as the signature equal to or greater than half [ .5 ] the width of the symbol [ x ]. It should never appear crowded by other elements such as text, titles, or other symbols or logotypes.

Basic Standards

Clear Space

1.3[ x = diameter of symbol, .5x = minimum required clear space ]

Do not rotate the symbol

Do not use a symbol off the web for art

Do not stretch the symbol

Do not reverse the symbol

Do not add or subtract from the symbol

Do not place patterns behind the symbol

Do not violate the clear space of the symbol

Do not place graphics in front of the symbol

Do not use old versions of the symbol

Horizontal Guide

Integrity requires responsibility. It is important to maintain these two characteristics when using the approved City of Phoenix symbol and signature. Modifying its form in any way threatens the unity of the City of Phoenix visual identity program. The symbols shown above are just a few examples of incorrect symbol use.

Any questions regarding variations of the City of Phoenix symbol must be directed to the Communications Office.

Basic Standards

Incorrect Symbol Use

1.4

Do not overlap the symbol and logotype

Do not stack the logotype

Do not use unauthorized alignments of the signature

City of Phoenix

Do not alter letterspacing of logotype

Do not alter the size of the symbol or logotype

Do not change the typeface of the logotype

City of Phoenix City of Phoenix City of Phoenix

Like the symbol, the City of Phoenix signature must not be altered as shown on page 1.4 nor from the approved alignments as shown on page 1.2. In addition to maintaining the unity of the City of Phoenix visual identity program, the consistent use of correct signature arrangements is necessary to protect trademark rights.

Examples of typical incorrect arrangements to be avoided are shown above. Any questions regarding variations of the City of Phoenix symbol must be directed to the Communications Office.

Basic Standards

Incorrect Signature Use

1.5

Purple

PMS 7435

[ 8843 ]

Gray

PMS 425

[ 8403 ]

Black PMS Black

[ n/a ]

Plum

PMS 511

[ 8823 ]

Red Rock

PMS 1807

[ 8883 ]

Fire Red

PMS 1797

[ n/a ]

Orange Tree

PMS 718

[ 8922 ]

Sun Flower

PMS 124

[ n/a ]

Saguaro

PMS 384

[ 8663 ]

Palo Verde

PMS 575

[ 8702 ]

Lake Blue

PMS 646

[ 8203 ]

Royal Blue

PMS 653

[ n/a ]

Light Gray

PMS 422

[ 8001 ]

City Colors Primary Palette

[ Metallic Equivalent ]

Promotional Colors Secondary Palette

[ Metallic Equivalent ]

Recognizing the demands of an ever-growing and culturally diverse community, the City has enhanced its color palette to include a wide array of color choices. The Primary Color Palette should be used on most City materials, especially those materials that are permanent or act as an introduction to the City [ signage, stationery ]. The Secondary Color Palette is for use only after the primary color scheme has been established [ departmental brochures ], for items that would be considered temporary [ events, promotionals ] or for areas within the City government that relate more to retail and intimate atmospheres [ Phoenix Civic Plaza, Parks ]. If there is any question or concern regarding the use of colors, contact the City of Phoenix Communications Office.

Basic Standards

Phoenix Color System

1.6[ NOTE: Metallic equivalents are for special events and promotional use only — trade shows, conventions, certificates, etc ].

Purple symbol and Gray type with Light Gray background

Purple symbol and Gray type with White background

Purple signature with White background

Gray signature with White background

Black signature with White background

Reversed signature with Purple background

Gray signature with Light Gray background

Reversed signature with Black background

We’ve all heard of the terms “Mellow Yellow” and “Got the Blues.” Color has a long history of communicating messages to its viewership. Careful consideration has been given to the color use of the City of Phoenix identity. The City of Phoenix Purple is relative to the flames rendered within the symbol and suggests warmth and high status, yet also suggests order. Gray and Light Gray work cohesively to communicate stability, efficiency and versatility. Together, these colors emphasize the import-ant characteristics of the City. Therefore, the examples above are the primary color configurations to be used on most City materials. Black and White configurations are to be used only with restrictive media where color is not available [ B&W newspaper, magazine, etc. ].

Basic Standards

Primary Color Use

1.7

Plum

One Color Symbol Secondary Palette

One Color Signature Secondary Palette

Red Rock Fire Red Orange Tree

Saguaro Palo Verde Lake Blue Royal Blue

Sun Flower

Light Gray

Being a City just isn’t what it used to be. With involvement branching into new and exciting arenas every day, the City has allowed for the single color use of its symbol using selected colors from the secondary color palette as shown above. Such use would apply to City events or promotional activities, departmental brochures, retail space, or parks to name a few examples. These colors should not be used for those materials that act as an introduction to the City [ ie: signage, stationery ]. It is important that the Primary Color Palette [ page 1.6 ] be established before introducing any of the above symbols. The one-color signatures as illustrated above are also available, but should only be used on materials where only one or two colors are available.

Basic Standards

Secondary Color Use

1.8

Purple Red RockRoyal Blue

Gray Orange TreePalo Verde

Plum Fire RedLake Blue

Light Gray Sun FlowerSaguaro

Shown above are examples of the City of Phoenix signature reversed out of acceptable backgrounds using the primary and secondary color palettes [ page 1.6 ]. Color versions of the symbol and signature should not be used with any of the above backgrounds unless specifically illustrated on page 1.7.

Basic Standards

Color Backgrounds

1.9

To create a consistent and recognizable look for the variety of visual communications produced by the City of Phoenix, a family of seven typefaces has been approved for use within all City materials. It is suggested that the Times font family be used for text use within all communication materials [ ie: stationery, signage, internal memos, etc. ].

Basic Standards

Serif Typeface

1.10[ Type shown here is available from the Adobe Typeface Library at www.adobe.com ]

Times Roman abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Times Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Times Bold abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Times Bold Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

To create a consistent and recognizable look for the variety of visual communications produced by the City of Phoenix, a family of seven typefaces has been approved for use within all City materials. It is suggested that the Frutiger font family be used in conjunction with Times as support typography [ ie: headlines, captions, etc. ] for all communication materials. Frutiger may also be used for text.

Basic Standards

Sans Serif Typeface

1.11[ Type shown here is available from the Adobe Typeface Library at www.adobe.com ]

Frutiger 45 Light abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Frutiger 46 Light Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Frutiger 55 Medium abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Frutiger 56 Medium Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Frutiger 65 Bold abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Frutiger 66 Bold Italic

To create a consistent and recognizable look for the variety of visual communications produced by the City of Phoenix, a family of seven typefaces has been approved for use within all City materials. It is suggested that the Eidetic Serif font family be used only on collateral and other promotional materials as text and/or support typography.

Basic Standards

Collateral Typefaces

1.12[ Type shown here is available from the Psyops Type Foundry at www.psyops.com ]

Eidetic Serif Regular abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Serif Small Caps abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Serif Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Serif Bold abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Serif Bold Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

To create a consistent and recognizable look for the variety of visual communications produced by the City of Phoenix, a family of four typefaces has been approved for use within all City materials. It is suggested that the Eidetic Serif font family be used only on collateral and other promotional materials as text and/or support typography.

Basic Standards

Collateral Typefaces

1.14[ Type shown here is available from the Psyops Type Foundry at www.psyops.com ]

Eidetic Serif Regular abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Serif Small Caps abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Serif Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Serif Bold abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Serif Bold Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

PHX01005_Basic Standards r9 1/4/06 8:53 AM Page 1.14

1.12

To create a consistent and recognizable look for the variety of visual communications produced by the City of Phoenix, a family of seven typefaces has been approved for use within all City materials. It is suggested that the Eidetic Modern font family be used only on collateral and other promotional materials as text and/or support typography.

Basic Standards

Collateral Typefaces

1.13[ Type shown here is available from the Psyops Type Foundry at www.psyops.com ]

Eidetic Modern Regular abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Modern Small Caps abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Modern Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Modern Bold abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Modern Bold Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

To create a consistent and recognizable look for the variety of visual communications produced by the City of Phoenix, a family of four typefaces has been approved for use within all City materials. It is suggested that the Eidetic Modern font family be used only on collateral and other promotional materials as text and/or support typography.

Basic Standards

Collateral Typefaces

1.15[ Type shown here is available from the Psyops Type Foundry at www.psyops.com ]

Eidetic Modern Regular abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Modern Small Caps abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Modern Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Modern Bold abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Eidetic Modern Bold Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

PHX01005_Basic Standards r9 1/4/06 8:53 AM Page 1.15

1.13

To create a consistent and recognizable look for the variety of visual communications produced by the City of Phoenix, a family of seven typefaces has been approved for use within all City materials. It is suggested that the Montserrat font family be used only on collateral and other promotional materials as text and/or support typography.

Basic Standards

Collateral Typefaces

1.14[ Type shown here is available from fonts.google.com ]

Montserrat Light abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Montserrat Regular abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Montserrat Regular Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Montserrat Medium abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Montserrat Bold

To create a consistent and recognizable look for the variety of visual communications produced by the City of Phoenix, a family of seven typefaces has been approved for use within all City materials. It is suggested that the Noto Sans font family be used only on collateral and other promotional materials as text and/or support typography.

Basic Standards

Collateral Typefaces

1.15[ Type shown here is available from fonts.google.com ]

Noto Sans Regular abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Noto Sans Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Noto Sans Bold abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Noto Sans Bold Italic

To create a consistent and recognizable look for the variety of visual communications produced by the City of Phoenix, a family of seven typefaces has been approved for use within all City materials. It is suggested that the Noto Serif font family be used only on collateral and other promotional materials as text and/or support typography.

Basic Standards

Collateral Typefaces

1.16[ Type shown here is available from fonts.google.com ]

Noto Serif Regular abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Noto Serif Italic abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Noto Serif Bold abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Noto Serif Bold Italic

Basic Standards The Symbol Alignment Clear Space Incorrect Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use S Standard Letterhead Standard Envelope Mailing Label Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead N Appreciation Mayor's Proclamation Promotional Rack Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guid Complex Civic Plaza Complex Mountains Preserve Rio Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Truck Passenger Van Sport Utility Vehicle Police Vehicle [ Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Amb Program Logos Phoenix Civic Plaza Rio Salado Other Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Symbol Use Incorrect Signature Use Phoenix Color System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatche Monarch Letterhead Monarch Envelope Executive Business Card Executive Letterhead Note Pad Informational Folder Printed Forms New Re Brochures General Brochures Flyers Newsletters Advertising Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Inter Salado Future Park Sign General Sign Formats Public Entry Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Ve Cruiser ] Police Vehicle [ Motorcycle ] Fire Vehicle [ Pumper Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shor Program Logos Exceptions Police Identifier Police Vehicle Fire Identifier Fire Vehicle Fire Ligature Uniform Field Patch City Street Sign City Gra System Primary Color Use Secondary Color Use Color Backgrounds Coated Color Swatches Uncoated Color Swatches Typography Stationery Card Executive Letterhead Note Pad Informational Folder Printed Forms New Release Water Bill Business License Inspection Notice Commen Electronic Media e-Guidelines Incorrect e-Logo Usage Electronic Color Use Internet Typography Web Site Powerpoint Template Signage Cit Zoning Signs Public Hearing Poster Construction Signs City Street Sign City Flag Vehicles General Guidelines Bumper Placement Guidelines F Truck ] Fire Vehicle [ Ambulance ] Airport Buses Uniforms Tee Shirts, Pants & Shorts Twill Shirts & Pants Ball Caps & Jacket Hard Hats & Safet Identifier Fire…