C250271_Price_Summary_Sheet_Exhbit_B.pdf
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- Attached to
- Express Lanes Marketing Program
- Solicitation number
- 250271
- Issued by
- Orange County, California
About this file
This is a Price Summary Sheet (Exhibit B) for RFP 250271 issued by the Orange County Transportation Authority (OCTA) for marketing services related to the 405 and 91 Express Lanes program. The request seeks qualified consultants to provide comprehensive marketing services under a three-year term effective through August 31, 2029. The contract is structured as a time-and-expense price agreement with a total project budget of $450,000 over the three-year period.
The pricing structure requires bidders to submit fully-burdened hourly rates for two categories of personnel: Key Personnel (Account Manager, Creative Director, Copywriter, Concept Development, and Design Layout) and Other Labor Charges (including positions such as Market Research Manager, Art Director, Production Manager, Social Media Manager, Photographer, and Media Planning & Buying specialist). Bidders must provide separate hourly rates for three distinct periods: effective through August 31, 2027; September 1, 2027 through August 31, 2028; and September 1, 2028 through August 31, 2029. The submission also requires a Schedule II detailing Other Direct Costs with associated quantities, unit rates, and budget amounts. The Authority will not reimburse consultants for hours spent preparing and reviewing invoices, local meals and travel time unless previously approved, or any expenses not specifically included in Exhibit B. Proposal offers must remain firm for a minimum of 120 days from the proposal date.
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Text version
RFP 250271
EXHIBIT B
PRICE SUMMARY SHEET
REQUEST FOR PROPOSALS (RFP) 250271
Enter below the proposed price for the services described in the Scope of Work, Exhibit A. Prices shall be fully-burdened rates to include all direct costs, indirect costs, tax, and profits. The Authority’s intention is to award a time-and-expense price contract.
SCHEDULE I --- HOURLY RATE SCHEDULE:
Term: Effective through August 31, 2029
Key Personnel:
Note: For cost analysis purposes, please provide hourly rates for the above designated job categories.
Job Function Name
Fully-Burdened Hourly Rates
Effective – 8/31/2027
Fully-Burdened Hourly Rates
9/1/27 – 8/31/2028
Fully-Burdened Hourly Rates
9/1/28 – 8/31/2029
Account Manager $___________ $___________ $___________
Creative Director $___________ $___________ $___________
Copywriter $___________ $___________ $___________
Concept Development $___________ $___________ $___________
Design Layout $___________ $___________ $___________
Other Labor Charges:
Job Function
Fully-Burdened Hourly Rates
Effective – 8/31/2027
Fully-Burdened Hourly Rates
9/1/27 – 8/31/2028
Fully-Burdened Hourly Rates
9/1/2028 – 8/31/2029
Market Research Manager $___________ $___________ $___________
Market Research Analyst $___________ $___________ $___________ Account Planning and Research $___________ $___________ $___________
Account Coordinator $___________ $___________ $___________
Art Director $___________ $___________ $___________
Production Manager $___________ $___________ $___________
Traffic Manager $___________ $___________ $___________
Computer Production $___________ $___________ $___________ Photo Manipulation/Retouching $___________ $___________ $___________
Illustration $___________ $___________ $___________
Proofreader $___________ $___________ $___________
Social Media Manager $___________ $___________ $___________
Social Media Specialist $___________ $___________ $___________ eMarketing Specialist $___________ $___________ $___________
Photo Supervision $___________ $___________ $___________
Photographer $___________ $___________ $___________
Media Planning & Buying $___________ $___________ $___________
Translator $___________ $___________ $___________
Account Billing/Clerk $___________ $___________ $___________
SCHEDULE II ---- OTHER DIRECT COSTS SCHEDULE
Type of ODC Quantity Unit Rate Budget Amount 1.
2.
3.
4.
5.
6.
Additional ODC required and authorized by the Authority but not included in this Agreement will be reimbursed either (a) “At Cost” OR (b) up to the applicable Current Rate listed in this Schedule II, whichever is less.
Supporting documentation must accompany invoice.
*Please note the following:
• Authority will not reimburse Consultant for hours charged to perform activities associated with the preparation and review of invoices submitted to Authority.
• Authority will not reimburse Consultant for local meals and travel time, unless previously approved, or any other expenses not included within this Exhibit B.
1. I acknowledge receipt of RFP 250271 and Addenda No.(s)
2. This offer shall remain firm for days from the date of proposal
(Minimum of 120)
COMPANY NAME
ADDRESS
TELEPHONE
EMAIL ADDRESS
SIGNATURE OF PERSON
AUTHORIZED TO BIND OFFEROR
NAME AND TITLE OF PERSON
AUTHORIZED TO BIND OFFEROR
DATE SIGNED
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