C250271_PP_Signed_GMEDITS.pdf
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- Attached to
- Express Lanes Marketing Program
- Solicitation number
- 250271
- Issued by
- Orange County, California
About this file
This is a signed agreement document between the Orange County Transportation Authority (OCTA) and a marketing consultant for the Express Lanes Marketing Program covering the 405 and 91 Express Lanes in California. The contract establishes a three-year term with a total budget of $450,000 for comprehensive marketing services designed to promote awareness and usage of the Express Lanes facilities. The agreement outlines the scope of work, deliverables, performance standards, and administrative requirements necessary to execute an effective marketing campaign across multiple channels and audience segments throughout the Orange County region.
The pricing structure allocates the $450,000 budget across the three-year contract period, with specific payment terms and invoicing procedures detailed in the agreement. The document establishes performance metrics, reporting requirements, and compliance obligations for the consultant, including regular progress updates and campaign effectiveness measurements. The contract includes standard terms regarding insurance, indemnification, intellectual property rights, and termination conditions. Additional provisions address the consultant's responsibilities for maintaining confidentiality, adhering to public agency regulations, and delivering work that aligns with OCTA's branding standards and strategic objectives for the Express Lanes program.
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Text version
Revised: 05/09/2018
INTEROFFICE MEMO
May 19, 2026
To: Anthony Gavazzi, Marketing Specialist, OCTA Marketing and
Customer Engagement
From: Michael Cardozo, Senior Contract Administrator, CAMM
Subject: PROCUREMENT PLAN - RFP 250271, “Express Lanes
Marketing Program”
Please review the procurement plan for the subject RFP and advise your concurrence with the evaluation criteria and contract elements. Include suggested evaluation team members and/or comments.
Procurement Type: RFP IFB
Justification:
A Request for Proposals (RFP) procurement type is applicable because there are multiple factors for selection to be considered beyond cost.
Evaluation Criteria:
PROPOSAL WEIGHT
Qualifications of the Firm 25%
Staffing/Project Organization 20%
Work Plan 30%
Cost 25%
Justification: The standard 25 percent for each criterion was not used for this procurement. Qualifications of the firm is weighed at 25 percent to ensure firms have prior experience of performing similar services. Work plan is weighed 20 percent each as the firm must demonstrate it has the understanding associated with this project to complete the tasks required under the scope of work. Cost is weighed at 25 percent to ensure that rates remain competitive, so OCTA receives value for the services provided.
Staffing/Project Organization is weighted at 20 percent demonstrate it has the requisite personnel for this project.
Contract Type: Time & Expense CTO-Based Firm Fixed Price gmartinez Highlight It says 30 above.
gmartinez Comment on Text this is t&e, not tasked based. please revise gmartinez Cross-Out gmartinez Inserted Text and gmartinez Comment on Text reorder the paragraph so that it matches the order above.
Procurement Plan, RFP 250015
Revised: 05/09/2018
Justification: (Explain the rationale for using the particular contract type):
The contract type is time-and-expense because firms are requested to propose hourly rates for the services specified in the Scope of Work. The RFP does not have a specific Scope of Work detailing individual tasks. Therefore, a firm-fixed price contract cannot be used.
Retention: Yes No N/A
Prevailing Wages: Yes $ No N/A
Liquidated Damages: Yes $ No N/A
Procurement Schedule: Attached
Suggested Evaluation Team Members:
Internal Evaluators:
Anthony Gavazzi, Marketing Specialist, OCTA Marketing and Customer Engagement
Ellen Lee, Senior Project Manager, 91 Express Lanes
Anthony Rodriguez, Project Manager, 405 Express Lanes
Contract Term: Three (3)-year term
Funding Source: Local Measure M FTA FHWA
Dollar Amount: $450,000.00
Independent Cost Estimate Received: Yes No
Requisition Received: Yes Req. R001380
DBE Goal: Yes No
Project Manager Concurrence:
gmartinez Oval
Procurement Plan, RFP 250015
Revised: 05/09/2018
Anthony Gavazzi, Marketing Specialist, OCTA Marketing and Customer Engagement Date
CAMM Sectionnager Concurrence:
Rebecca Abeyta, Section Manager, Procurement
5/20/2026
Date
5/27/2026
File details come from the government source that posted it. Updated .