B08__A12_Investing_in_America_Brand_Guide.pdf

Version 4.0 | 2/23/23 Office of Digital Strategy

White House Office, EOP

Meena Yi

Abbey Pitzer

Investing In America Signage Guidelines

The Bipartisan Infrastructure Law

The CHIPS and Science Act

The Inflation Reduction Act

The American Rescue Plan

Guidelines for Logo Applications

The purpose of this document is to provide general guidelines for signs displayed at project sites for projects funded under the Bipartisan Infrastructure Law (also known as the Infrastructure Investment and Jobs Act), the CHIPS and Science Act, the Inflation Reduction Act, the American Rescue Plan, and other Federally-funded projects as appropriate. The first part of this document pertains to signs for Federally-funded projects that are not installed in the highway right-of-way. For highway signage guidance that is MUTCD compliant please see pages 13 and 14. For all other signs please start here. This document provides information about the Investing In America logo mark as well as how logos, marks and seals of states, cities, and counties can be incorporated into signage.

Logos of contractors are not permitted on the signage. When logos are included in signage, the placement should conform to these brand guidelines.

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Variations and Usage

There is one approved mark associated with the Investing In America logo. To preserve the integrity of the Investing In America logo mark, make sure to apply them correctly.

Altering, distorting, or recreating the ‘marks’ in any way weakens the power of the image and what it represents.

Layout and design of signs and communication materials will vary, so care must be taken when applying the logo mark.

Colors

The colors, graphics, and fonts used should conform to graphic standards.

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Primary Logo Mark

Blue 83, 48, 0, 48

0, 100, 81, 0

2, 2, 0, 3

22 / 68 / 132

255 / 0 / 49

242 / 244 / 248

#164484

#FF0031

#F2F4F8

COLOR CMYK RGB HEX

PMS 7687 C

PMS 185 C

Bright White

PMS

Red

White

Logos

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White background: logo in red and blue

Gray background: logo in red and blue

Blue background: logo in all white

Investing In America General Guidelines for Logo Applications

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72 in.

12 in.

3.5 in. 3.5 in.3.5 in.3.5 in.

3.5 in. 3.5 in.

in in in

7 in.

7 in.

7 in.7 in. 7 in.

in .15 in.

48 in.

Example

Logo

Project Funded By

President Joe Biden’s

[Insert Name of Law]

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Sign Color The Bipartisan Infrastructure Law

President Joe Biden’s

Bipartisan

Infrastructure Law

White

President Joe Biden’s

Bipartisan

Infrastructure Law

Blue

President Joe Biden’s

Bipartisan

Infrastructure Law

Gray

President Joe Biden’s

Bipartisan

Infrastructure Law

Red Border

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Sign Colors

2. The CHIPS and Science Act

President Joe Biden’s

CHIPS and Science Act

White

Project Funded By

President Joe Biden’s

CHIPS and Science Act

Blue

Project Funded By

President Joe Biden’s

CHIPS and Science Act

Gray

Project Funded By

President Joe Biden’s

CHIPS and Science Act

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3. The Inflation Reduction Act

President Joe Biden’s Inflation Reduction Act

White

Project Funded By

President Joe Biden’s Inflation Reduction Act

Project Funded By

President Joe Biden’s Inflation Reduction Act

Project Funded By

President Joe Biden’s Inflation Reduction Act

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4. The American Rescue Plan

President Joe Biden’s American Rescue Plan

White

Project Funded By

President Joe Biden’s American Rescue Plan

Project Funded By

President Joe Biden’s American Rescue Plan

Project Funded By

President Joe Biden’s American Rescue Plan

State, City, and County Logo Variations

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Project Funded By

President Joe Biden’s

[Insert Name of Law]

Square or Circular State Logo: 7x7 in.

Rectangular or Oval State Logo: not to exceed 17.5 x 7 in.

Project Funded By

President Joe Biden’s

[Insert Name of Law]

3 Logo Samples

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Project Funded By

President Joe Biden’s

[Insert Name of Law]

County/City Logo State Logo

Project Funded By

President Joe Biden’s

[Insert Name of Law]

Circular City Logo 7 x 7 in. State rectangular logo should not exceed 17.5 x7 in.

Rectangular State Logo: not to exceed 17.5 x 7 in.

2 Logo Samples

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Project Funded By

President Joe Biden’s

[Insert Name of Law]

Project Funded By

President Joe Biden’s

[Insert Name of Law]

Circular State Logo: 7 x 7 in.

Rectangular State Logo: not to exceed 17.5 x 7 in.

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Rules for Highway Right of Way Signage 8 Feet

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Rules for Highway Right of Way Signage 6 Feet

Subject: Fw: BIL Signage Template from Public Affairs

Hey Abbi, This is the latest sign they have been having me use. The attachment has all the dimensioning, so I think this should do it.

Thanks, Will Shuter, PE Dam Safety Engineer BIA Safety of Dams

Subject: Re: REQUEST: Infrastructure Sign File in JPEG or PNG

See attached. This is 300 pixels per inch at 6 feet by 4 feet.

Subject: RE: REQUEST: Infrastructure Sign File in JPEG or PNG

Hey Josh, Awesome thank you sir! It looks great just have a couple of edits I’d like to request(since Josh and I don’t have Photoshop nor the skills). I a ached the BIL signage pdf and an example below to see if you could make those edits.

Here’s the template for the Signage. Would it be possible for you to move the BIA logo to where “Logo 1” is located and then move the DOI logo to where the BIA one is currently.

Only other thing I wanted to confirm with you is whether the blue color in your design matches the one in the guidelines. Also, if Gray/White is a be er op on we can do that as well. Hoping this isn’t too much of a li� but once we’re set on it then we won’t have to worry about making any future edits.

If you have any questions or would like to hop on a call let me know!

Josh, Can your office assist with the design of signs for BIL funded projects?

What we need is a sign template that conforms to the guidance here: h ps://www.whitehouse.gov/wp-content/uploads/2023/02/Inves ng-in-America-Brand-Guide.pdf

As men oned before, you can find other Agencies that have a photoshop file already created (such as EPA ) so the li� should be lighter. What we need is the DOI logo in the bo om right corner, and the BIA logo next to “Inves ng in America.”

Once created, the final file should be conver ble to a JPEG or PNG file that has a minimum resolution of 300 DPI.

Here’s an example from our colleagues at Reclama�on https://doimspp-my.sharepoint.com/:f:/g/personal/joshua_barnett_indianaffairs_gov/EjD-vF8Q1QlAkx_uf6Mg4HMBoO2Lyph4fVX82Oy9qhZnEA https://doimspp-my.sharepoint.com/:f:/g/personal/joshua_barnett_indianaffairs_gov/EjD-vF8Q1QlAkx_uf6Mg4HMBoO2Lyph4fVX82Oy9qhZnEA