Attch 2. Exhibit H-DWG Communications and Marketing Position Description.docx

Top of Form

Bottom of Form

WARRIOR GAMES COMMUNICATIONS/MARKETING MGR

POSITION DUTIES:

1. COMMSTRAT DEVELOPMENT: Creates the vision, strategy, and plan of action for the development of a comprehensive DoD Warrior Games Communications Plan, in coordination with the COR, which includes media strategy, media engagements, messaging, social media strategy, branding and style guidance, and promotional events, in order to increase Warrior Games interest, positively influence decision-makers, and promote involvement in and attendance of the games.

2. DIGITAL MEDIA: Produces a comprehensive social media plan that prioritizes meaningful, impactful messaging for all Warrior Games digital platforms and serves as the lead content planner and manager the DoD Warrior Game website, Facebook, Twitter, Instagram, and YouTube. Supervise the implementation of the social media plan, ensuring content is current and accurate on the DoD Warrior Games social media sites, ensuring that information aligns with the overall communication campaign efforts. Coordinates with service PA leads to ensure consistent messaging on each service's social media sites as well as equal and fair coverage on the DoD sites. Work with website vendor/supporter to ensure accurate and timely information is included on the DoDWarriorGames.com website, including event information, scoring, scheduling, historical information, service branch information, and athlete information/bios. 15%

3. CONTENT DEVELOPMENT: Coordinates with COR to request Defense Media Activity and video communications specialists, including ATSC team, to capture footage for use in promotional digital products, including general B-roll at Warrior Games trials and events venues. Direct efforts to create content for Warrior Games communications channels and key Warrior Games Planning dates to be used across Warrior Games channels, service branch channels, and supporter channels. 15%

4. MEDIA RELATIONS: Assists with coordination for various media engagements and publicity events. Liaises with local, national, and international outlets to ensure robust coverage and exposure of DoD Warrior Games –related activity. Writes clear and concise press releases to distribute pertinent information, prepare tailored responses for Warrior Games -related media queries. Engages often with media to solicit coverage and coordinates with OSD/PA, OCPA, TRADOC, and Service public affairs staffs to propose and develop compelling interviews and highlight athletes. 25%

5. OPENING & CLOSING CEREMONY: Work with key partners to execute a premier-level Opening and Closing Ceremony production. Efforts include coordinating with event production team to work with DVs, celebrities, special guests, entertainers and others on a comprehensive run-of-show, as well as working with service branch leads on engagement from athletes, friends, and family. 15%

6. INVICTUS GAMES: Develop and implement a comprehensive Strategic Communications Plan for Team US for the Invictus Games, to include engagement across various social media platforms, media relations outreach, athlete storyline development, and coordination with the IGF communications team on media exposure opportunities. Coordinate athlete activities with Team US leads, as well as service branch leads. Develop a Public Affairs team for Team US, to include PAO leads and photo/video SMEs, and lead the development of an action plan while onsite for the Invictus Games. 15%

7. Host regularly scheduled meetings with service public affairs representatives leading up to the execution of the Warrior Games. Conducts pre-event site visits to review proposed facilities, equipment, and staff support, and provide estimates of supportability for various CommStrat, digital media, opening/closing ceremony to TRADOC G3/5/7. 5%

8. Delivers an After Action Report (AAR) within 30 days of the conclusion of the DoD Warrior Games.

FACTOR 1. KNOWLEDGE REQUIRED BY THE POSITION

Expert knowledge to plan a comprehensive program of marketing strategy, social media strategy, and communication campaign efforts for the DoD Warrior Games Communication plan. Expert knowledge of overall communication efforts to ensure coverage of highly publicized Warrior Games attended by national and international participants. Knowledge of planning techniques that includes marketing strategy, communications, DoD policies, initiatives, program goals and objectives.

Expert knowledge of communications process and principles to address significant policy issues and provide guidance and direction on media related activities. Expert knowledge of presentation skills to clearly and concisely prepare, present, discuss and defend controversial issues raised by the media.

Knowledge of DoD and Federal government structure for the purpose of accomplishing tasks across all levels of DoD, other Federal agencies and non-Federal entities in the local community. Recommends changes to current operation of Warrior Games communication process and also makes recommendations based on solutions to issues from previous programs. Changes to legislation, policy or procedures throughout DoD are at times necessary.

Knowledge of Public Affairs principles to develop communications plans and execute communications strategies. Skill in planning, organizing and directing multiple projects and teams is required.

Knowledge of social media principles to develop and manage social media plans and execution at the national and international level. Knowledge of video communications and the production of promotional digital products.

image3.wmf image1.wmf image2.wmf