ATTACHMENT 10 Partnership Opportunities.docx

Attachment 10 is a partnership opportunities template document supporting the Hawaii Tourism Authority's RFP 27-05 for destination brand marketing services in the European Major Market Area. The document outlines potential partnership activities and engagement opportunities that a qualified contractor may utilize to support Hawaii tourism promotion within Europe. The template provides a structured format for documenting partnership activities across multiple categories including trade shows and events, familiarization trips, trade training, public relations initiatives, consumer promotions, and consumer shows or events. Each activity line includes fields for tracking the activity date, description, location, and cost to the partner, enabling systematic documentation and management of partnership engagement across the European market.

The document serves as a planning and tracking tool for organizing destination brand marketing activities focused on leisure travel within the European Major Market Area. It allows contractors to document partnership opportunities and related expenditures in a standardized format, facilitating accountability and performance measurement. The template excludes Meetings, Conventions & Incentives (MCI) market segment activities, which are expressly outside the scope of the primary RFP. This document supports the Hawaii Tourism Authority's objective to holistically manage tourism marketing while maintaining consistent brand representation across the European market.