ATTACHMENT 09 Partnership Opportunities.docx

This is an attachment document outlining partnership opportunities for the Hawaii Tourism Authority (HTA) related to the RFP 27-02 Global Meetings, Conventions, & Incentives Marketing contract. The document presents a structured template for identifying and categorizing various types of partnership activities and opportunities that potential contractors may utilize in delivering comprehensive sales and marketing services for meetings, conventions, and incentives in the Hawaiian Islands. The attachment organizes partnership opportunities into several key categories: travel trade shows and events, travel trade familiarization trips (FAMs), travel trade training, public relations initiatives, and other promotional activities. Each category includes fields for identifying the Metropolitan Marketing Association (MMA) partner, activity dates, detailed descriptions of proposed partnerships, specific locations where activities will occur, and the associated cost to the partner organization.

The document serves as a planning and reporting tool for contractors to structure their proposed marketing and sales strategies across multiple channels and partnership types. By delineating costs associated with each partnership activity and location, the template enables transparent tracking of how marketing resources will be allocated and leveraged through partner organizations to promote Hawaiian Islands meetings and conventions offerings. This approach allows the HTA to evaluate contractor proposals based on the breadth and strategic value of planned partnerships in reaching target markets for global meetings, conventions, and incentive travel segments.