ATTACHMENT 02 Activity Measures Worksheet.xlsx

This is an Activity Measures Worksheet for the Hawaii Tourism Authority's (HTA) Global Meetings, Conventions, and Incentives (MCI) Marketing contract. The worksheet establishes quarterly performance targets and metrics that the selected contractor must submit for HTA approval throughout 2027. The contractor is required to track and report actuals on a monthly basis across multiple performance categories. Key activity measures include the number of MCI sales calls (in-person and virtual), leads generated from tradeshows, site visits and industry engagements, percentage of hosted site inspections, qualified leads resulting in room night conversions, and the percentage of leads and bookings from international sources. Additional metrics encompass the number of MCI trade shows attended, trade show appointments, familiarization tours (FAMs), site visits, and education sessions conducted by the contractor.

The worksheet further requires the contractor to measure client satisfaction and insight through survey scores and repeat client percentages, as well as corporate social responsibility (CSR) impact by tracking the percentage of meetings that deliver CSR benefits to the destination. Sales production metrics for future years include reporting of total citywide MCI tentative and definite room nights, total single property MCI tentative and definite room nights, the number of citywide events booked, and the number of citywide corporate and incentive events booked. The HTA reserves the right to modify performance measures to accommodate changing market conditions and objectives, and all contractor targets are subject to HTA approval.