7-5. Sample Proposal Evaluation Scoresheet with drop down (2).docx

REQUEST FOR PROPOSAL

Solicitation #UDOT260313MH

Proposal Evaluation Score Sheet

Firm Name:

Evaluator: Date:

Determination:

NR = Non Responsive. Response does not address requirement.

Scoring:

1 = (Poor): The proposal fails to addresses the requirement described in the RFP or it addresses the requirement inaccurately or poorly.

2 = (Fair): The proposal addresses the requirement described in the RFP in an unsatisfactory manner 3 = (Good): The proposal addresses the requirement described in the RFP in a satisfactory manner;

4 = (Very Good): The proposal addresses the requirement described in the RFP and, in some respects, exceeds it.

5 = (Excellent): The proposal addresses and exceeds the requirement described in the RFP

Stage 1: Determination of Responsiveness:

1. Local Personnel

2. Business License

3. Surety/ Performance Bond Letter

Responses that fail in any of the above will not proceed on to the Technical Evaluation Stage.

Stage 2: Detailed Technical Evaluation:

Technical Evaluation

(1 - 5)

1. Program Team/ Capability/ Past Experience - (10 points)

1.1 Company Structure

· Please provide a short table that includes key personnel; describe their roles on this project; clearly identify which task the individuals will be working on

2. Approach - (55 points)

Provide a narrative that demonstrates your approach to accomplishing the scope below, including how you will address meeting schedules, documentation, building relationships, and developing a communications strategy. Please focus on how you will communicate new ideas, tie everything together under a common theme, and collaborate with UDOT staff.

Key Scope Components:

Contract Management:

· Coordinate Zero Fatalities media and PR efforts and manage a communications schedule for the Zero Fatalities Program

· Provide communications support as needed to the Zero Fatalities Program Manager

· Create an annual Strategic Communications Plan for the year that evokes behavior change toward the goal of zero crashes, injuries and fatalities. The Plan should be developed under the direction of the Zero Fatalities Program Manager and UDOT Communications Director.

· Develop a Content Review Plan within 30 days of issuance of Notice to Proceed; update the Plan annually or when there are changes in key personnel. (Reference UDOT Policy 04-03, Content Review for Public Communications for guidance on Content Review Plan format.)

Media/Outreach:

· Media placement

· Media relations

· Television, radio, social media, and creative Production

· Planned and potential press events

· Grassroots community and partner engagement as requested

Paid Media and Media Strategy:

· Television partnerships

· Television/radio buying placement/planning

· Radio partnerships

· Spanish language partnerships

· Social media promotion

· Program Information Development (magazines, trade publications, etc)

Media Coordination:

· Pitches to media, as requested.

· Creating and managing media events regarding transportation safety related stories throughout the year.

· Providing press kits/graphics, talking points, and coordination with media outlets and program staff.

3. Budget Efficiency - (5 points)

4. Portfolio Examples - (25 points)

Total Technical Evaluation Points (100 points possible)

Only those Proposals that achieve 80 points of the possible Total Technical score (100 points) will proceed on to Stage 3: Cost Proposal. Proposals with a score of less than the minimum required technical score will be deemed unacceptable and ineligible for further consideration.

Stage 4: Cost Proposal Evaluation:

Cost Evaluation

4. Cost (5 points)

Total Cost Evaluation Points (5 points possible)

TOTAL EVALUATION POINTS (105 POINTS POSSIBLE)

* Purchasing will use the following cost formula: The Cost Points assigned to each Offeror’s Cost Proposal will be based on the lowest Overall Total Cost. The Offeror with the lowest Overall Total Cost will receive 100% of the cost points. All other Offerors will receive a portion of the total cost points based on what percentage higher their Proposed Overall Total Cost is than the Lowest Proposed Overall Total Cost. An Offeror whose Proposed Overall Total Cost is more than double (200%) the Lowest Proposed Overall Total Cost will receive no points.

The formula to compute the points is: Cost Points x (2- (Proposed Overall Total Cost/Lowest Proposed Overall Total Cost)).

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