6-Attachment C TechnicalCriteria GermanMarkets.docx
DOCX document 2 MB Posted
- Solicitation number
- TR26-17
- Issued by
- Utah
About this file
This is an evaluation criteria document for a Request for Statements of Qualifications (RFSQ) issued by the State of Utah Division of Purchasing, conducted by the Governor's Office of Economic Development, for German Markets (Germany/Austria/Switzerland) Trade and PR Representation services. The procurement seeks a qualified vendor to provide trade and public relations representation services for the Utah Office of Tourism in the German-speaking markets of Germany, Austria, and Switzerland. The contract term is five years. The evaluation process is structured in three stages: Stage 1 consists of mandatory minimum requirements that must be met to advance, Stage 2 evaluates technical criteria including demonstrated knowledge, staff qualifications, and marketing plan proposals with a required minimum score of 70 percent to proceed, and Stage 3 involves a 45-minute virtual interview where the proposed account manager presents the marketing plan and answers questions from the state selection committee.
The technical evaluation criteria weight Stage 2 responses at 55 percent combined (25 percent for demonstrated knowledge including public relations, consumer awareness, social media, and travel trade experience; 15 percent for staff qualifications; and 30 percent for a comprehensive marketing plan with return on investment proposal) and Stage 3 interview performance at 30 percent. Vendors must submit three client letters of recommendation and disclose any client litigation or legal proceedings. The marketing plan must address promotion of Utah in 2026-2027 across the three target countries with a proposed budget of $150,000, requiring vendors to outline separate program costs and budgets while emphasizing creativity, partnership effectiveness, and measurable key performance indicators. Pricing information must not be included in the qualifications submission, as the state will negotiate fair and reasonable compensation with the highest-ranked vendor.
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Other files
| File | Type | Posted |
|---|---|---|
| 5-Attachment B SOW GermanMarkets.docx | DOCX document | |
| 1-Claim of Business Confidentiality Updated.pdf.pdf | ||
| 4-Attachment A TermsConditions.docx | DOCX document | |
| 2-Vendor Prerequisites - Part 15.pdf | ||
| 3-Attachment D ScoreSheet GermanMarkets.xls | XLS spreadsheet |
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Text version
German Markets (Germany/Austria/Switzerland) Trade and PR Representation
EVALUATION CRITERIA
Evaluators will score responses as stated in Attachment D—Scoresheet. Responders must address the technical criteria stated below in their proposal (the maximum page limit is 40 pages).
Stage 1-Minimum Mandatory Requirements - respond with YES or NO; and with additional information if needed Offeror must have the ability to travel to the United States Offeror must have offices/an account manager based in the primary market Offeror must have public relations experience (consumer and travel trade media) Offeror must have experience working with the travel trade in a tourism environment Offeror must agree to an interview with the selection committee (either in person or virtually) Offeror must submit a proposal that does not exceed the maximum of forty pages/slides
Stage2-Technical Criteria
1. Demonstrated knowledge to meet the scope of work (25%)
a. Public Relations Experience (6.25)
b. Consumer Awareness Experiences (6.25)
c. Social Media Experience (6.25)
d. Travel Trade Experience (6.25)
Submit: three letters of recommendation from clients Submit: any client-initiated litigation, arbitration, or legal proceedings
2. Qualifications and expertise of staff (15%)
a. Dedicated account manager (8)
b. Utah and US Product Knowledge (7)
3. Marketing Plan/Return on Investment Proposal (30%)
a. Ability to demonstrate ROI, UOT mission, and goals (15)
b. A marketing plan that includes the promotion of Utah in 2026-2027 in Germany, Austria, and Switzerland, and a marketing budget of $150,000. (15)
i. Please outline what programs and costs will impact each budget separately. The plan should meet all the goals addressed in the Scope of Work. High value is placed on creativity, the effective use of partnerships, and the ability to measure return on investment through key performance indicators.
This plan is being created as an exercise. While elements of the plan submitted by the awarded firm may be included in the Utah Office of Tourism marketing activities, the plan will likely be adjusted. The budget figures given here are for the exercise and may not reflect the actual budget.
Required technical threshold - Responders must score a minimum of 70% to advance to Stage 3 - Interview Criteria. Evaluators will score responses as stated in Attachment D - Scoresheet
Stage 3- Interview Criteria (30%)
1. The offeror will be required to participate in a 45-minute interview.
a. Thirty minutes will be allotted for a presentation and 15 minutes for questions and answers.
b. The state selection committee will interview the offeror's proposed account manager.
c. Interviews will be held virtually via Zoom or another preferred online meeting platform.
2. Presentation of the proposed plan by the account manager:
a. Ability to address questions outlined by the committee and how the proposed plan accomplishes ROI, UOT mission, and goal (30)
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