5-Scope of Services GEN2132881Q1.pdf

SCOPE OF SERVICES

INFORMAL REQUEST FOR PROPOSAL

PROJECT SPECIALIST FOR THE SPANISH SPEAKING TRAVEL

TRADE

1. SCOPE OF SERVICES:

Broward County’s Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB/Visit Lauderdale) is the official tourism marketing agency for Broward County, Florida in Southeast Florida.

It is known for its 24 miles of beaches, 300 miles of navigable waterways, and as a gateway to the Florida Everglades. Visit Lauderdale aims to increase leisure travel from the South America to Greater Fort Lauderdale (GFL). To achieve this objective, Broward County is seeking for a qualified vendor to provide in-market project specialist services to promote the destination among Spanish speaking tour operators, travel advisors, and targeted public relation professionals proposed for partial Fiscal Year 2026 (FY26) and full Fiscal Year 2027 (FY27), June 2026 through September 2027.

Visit Lauderdale’s Global Trade Development team is responsible for building brand awareness globally through its relationships, promotional alliances and activities with domestic and international travel trade including tour operators, travel advisors, international inbound operators, airlines, and media in established and potential high-producing target markets. In its leadership role in developing sales and marketing efforts aimed at educating and inspiring these influencers, Visit Lauderdale will showcase programs that the Greater Fort Lauderdale industry cannot do on its own.

In-market Project Specialist will be responsible for implementing targeted marketing initiatives and conducting promotional activities as directed by Visit Lauderdale to generate awareness of and interest in booking Greater Fort Lauderdale as a leisure destination. In-market Project Specialist should demonstrate comprehensive knowledge of the Greater Fort Lauderdale leisure travel product and possess a comprehensive and current database of buyers, operators, and airlines with Florida product to pull from for events/meetings, plus, an in-market media list including consumer and trade media.

Research indicates that travelers are increasingly relying on travel intermediaries to secure expert guidance in booking long-haul travel ensuring they have added assurance in case of any disruptions as we have witnessed in recent years. Considering this, it is crucial to expand and educate our network of qualified travel trade influencers across the globe with and a particular emphasis on established and potential high-producing markets like key countries within Latin America (Argentina, Colombia and Mexico).

Goals for this project are:

1.1. Build awareness of new brand - Visit Lauderdale “Never lose your splash.”

1.2. Build strong relationships with key stakeholders in the Spanish speaking travel industry in Argentina, Colombia and Mexico to enhance product development and marketing collaboration with Visit Lauderdale.

1.3. Cultivate business for our hospitality partners in Broward County and the Greater Fort Lauderdale region, as well as generate a measurable increase in incremental room nights from

Latin America (Argentina, Colombia, Mexico).

2. PROJECT OBJECTIVES:

GFLCVB are seeking representation in the Spanish speaking regions of Latin America (Argentina, Colombia, Mexico) and the in-market Project Specialist shall speak the native languages (English, and Spanish).

As part of the overall project, the In-market Project Specialist will be responsible for the following duties/tasks, which include but is not limited to the following:

2.1. Acquisition and management of registration, trainings, and sales mission for events listed on behalf of Visit Lauderdale.

2.2. Organize and arrange all details for each event including registration, collateral, stand décor, appointment arrangement, presentation development and be onsite (in location) to manage and represent during events (excluding virtual trainings).

2.3. In-market Project Specialist should have their own comprehensive, current, and relative database of key producing tour operators, travel advisors, airlines, cruise lines, trade and consumer media, and other travel intermediaries within the targeted markets to secure appointments and attendance for all prescribed events.

2.4. Be on site (in location) to manage and represent during events (excluding virtual trainings).

2.5. In-market Project Specialist will be required to become Lauderdale Loyalist upon contract execution. Lauderdale Loyalist offers a unique training platform to learn about Greater Fort Lauderdale and provides interactive tools and promotional material to sell our destination.

Refer to Visit Lauderdale’s Lauderdale Loyalist link for additional information (under Sales and Training Resources):

https://www.visitlauderdale.com/partners/#SalesandTrainingResources

2.6. All databases obtained from event participation will be provided to Visit Lauderdale with monthly reporting and remain property of Visit Lauderdale.

2.7. At a minimum of every three months during contracted period, In-market Project Specialist will provide Visit Lauderdale with research, trends, and outlooks for outbound travel specific to their markets.

2.8. Every six months during contracted period, In-market Project Specialist will provide Visit Lauderdale an updated listing of top producing operators for each country outbound with current product available and current/actual production numbers.

2.9. Vendor should return with its response an itemized breakdown of each event expense and any other proposed recommended events, including but not limited to registration, travel, industry events/trainings, etc.

2.10. After each event, vendor shall provide a detailed report on media and trade meetings held, outcomes and action points to be sent to Visit Lauderdale for follow-up actions.

2.11. Vendor will provide an accounting of all expenses related to operations of event and travel.

https://www.visitlauderdale.com/partners/#SalesandTrainingResources

2.12. Membership and Database Audit: Provide audit of Visit Lauderdale product selling in Argentina, Colombia, and Mexico every six months.

2.13. Suggested Activities in Mexico

2.13.1. Activations/Trainings with Mexican tour operators and top agencies

2.13.2. Roadshow participations with Visit Florida, Brand USA, etc.

2.13.3. Any other related trade and PR activities proposed.

2.14. Suggested Activities in Colombia:

2.14.1. Colombian Association for Travel Agencies and Tourism (ANATO)

2.14.2. Bespoke Sales Mission Coordination with tour operators’ events for top producers

2.14.3. Roadshow participations with Visit Florida, Brand USA, etc.

2.14.4. Visit USA Trainings and in-person activities

2.14.5. Any other related trade and PR activities proposed.

2.15. Suggested Activities in Argentina:

2.15.1. Visit USA and tour operator in-person activities

2.15.2. Roadshow participations with Visit Florida, Brand USA, etc.

2.15.3. Bespoke Sales Mission Coordination with tour operators’ events for top producers

2.15.4. Any other related trade and PR activities proposed.

3. PLACE OF PERFORMANCE:

The project performance will be managed in cities throughout Argentina, Colombia and Mexico per show locations and as determined by Visit Lauderdale.

4. VENDOR EVALUATION:

This is a best value procurement. The vendor whose proposal is determined to represent the best overall value as determined by the evaluation process for the Scope of Services as outlined will be selected for award.