5-ReUp Education Sole Source Justification.pdf

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Attached to
Sole Source Public Review - Re-enrollment of Stop-Out Students
Solicitation number
WM2617
Issued by
Cook County, Illinois

About this file

This is a sole source justification letter from ReUp Education Inc., dated April 10, 2026, supporting a sole source procurement for the State of Illinois regarding the re-enrollment of stop-out students. The letter confirms that ReUp Education's comprehensive technology solution set is the exclusive offering available for this purpose. The solution encompasses a student engagement and activity database, proprietary coaching models, multi-channel marketing intellectual property, student lifecycle management systems, predictive analytics models, an intelligent work queue algorithm for student prioritization, AI-powered call analysis, data-driven student personas, and purpose-built software applications designed to support adult learners through their educational journey. ReUp Education's approach includes four core components: predictive analytics based on a database of over 2 million students to assess engagement likelihood and impact, personalized omni-channel marketing outreach to all stop-out students, specialized success coaches providing bi-directional communication, and data-driven personalized re-entry and support plans based on patented methodology. The company also operates the ReUp Marketplace, which facilitates qualified adult learner transfers and direct-to-consumer marketing to connect stop-outs with partner schools.

ReUp Education asserts that its technology solution, including patented student persona classification systems with adaptive interventions (U.S. Patent Nos. 11,256,873 and 11,449,681), is exclusively available only through direct purchase from the company with no authorized agents, dealers, or sub-licensees. The vendor warrants that no competing products or services serve the same purpose and that pricing is fixed due to exclusive distribution and marketing rights. The justification letter is signed by Steve Johnson, Chief Financial Officer, providing contact information for additional inquiries.

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ReUp Education Inc.

9901 Brodie Lane

Suite 160, #229 Austin, TX 78748

April 10, 2026

To whom it may concern:

This letter has been written to confirm that the ReUp Education technology solution set, including our student engagement and activity database, proprietary coaching models, marketing IP (including multi-channel campaigns, content, and automation), student lifecycle (pipeline) process management system, predictive analytics models, multivariable prioritization algorithm for student outreach which drives the Intelligent Work Queue (student prioritization for coaching workflow), proprietary rubric for coaching call quality assessment, AI powered call analysis, data-driven student personas based on current datasets, purpose-built software application (IP) to support adult learners through their journey with program recommendations from our extensive program database, and resources to deliver expert coaching advice at scale, as well as a purpose-built software application (IP) to deliver real-time insights and actionable recommendations for customers to track and improve progress of the adult learner pipeline, and personalized support plans based on student personas is a sole source solution. The collective technology offering is sold exclusively by ReUp Education. Our student personas classification system with adaptive interventions is patented technology (US Patent No 11,256,873; Title: Data Processing System and Method for Dynamic Assessment, Classification, and Delivery of Adaptive Personalized Recommendations, as well as US Patent No 11,449,681; Continuation-in-part).

ReUp Education is the sole provider of these bundled services and they must be purchased directly from the company. There are no agents or dealers authorized to represent these services and no division of ReUp Education has any right of sub-license to make or offer a similar or competing product or service.

ReUp Education provides a unique re-entry service spanning the entire lifecycle of a stopout learner that combines our technology, data, and people to help guide students back to school and, ultimately, towards earning their degree or completing a needed credential.

ReUp Education has a proprietary, holistic approach to supporting students through: 1) predictive analytics based on a 2M+ student database to determine likelihood of engaging, re-enrolling, retaining, as well as impactability, 2), personalized omni-channel marketing outreach to all stopouts, 3) specialized, dedicated success coaches who help guide students through key points throughout the lifecycle and offer bi-directional communication options/modalities to meet students where they are and, 4) use of data driven personas and personalized re-entry and support plans (patented solution) to assist in learners enrollment, persistence and completion and deliver additive enrollments.

ReUp Education also pioneered a national marketplace called the ReUp Marketplace which engages qualified transfers from our partners as well as reaching stopouts through direct-to-consumer marketing and supporting their transfer and re-entry to one of our Marketplace partner schools. This innovative solution provides our partners with exclusive access to qualified and motivated adult learners outside of their database seeking to return to school and complete their degree.

ReUp Education warrants that no other products or services are available for purchase that would serve the same purpose or function and there is only one price for the above-named product because of exclusive distribution and marketing rights.

If you desire additional information, please contact me via my cell phone (610) 453-0256 or by email, steve.johnson@reupeducation.com

Sincerely, Steve Johnson Chief Financial Officer

File details come from the government source that posted it. Updated .