ATTACHMENT_18,_TASK_ORDER_0001_-_PROGRAM_MANAGEMENT_SOW,_20171016.docx

FOR OFFICIAL USE ONLY

SOLICITATION NUMBER: 33310517R0020

CONTRACT NUMBER: 33310518D0000

TASK ORDER NUMBER: 0001

JOHN F. KENNEDY CENTER FOR THE PERFORMING ARTS

JFK MEMORIAL DESIGN AND DEVELOPMENT PROGRAM

TASK ORDER 0001 – PROGRAM MANAGEMENT SOW

ATTACHMENT 18

October 16, 2017

TABLE OF CONTENTS

SECTION TITLE PAGE

1.0 BACKGROUND 3

1.1 OVERVIEW 3

1.2 THE KENNEDY CENTER 3

1.3 THE JFK MEMORIAL 5

1.4 THE EXPANSION 6

2.0 PURPOSE 6

3.0 SCOPE 7

4.0 REQUIREMENTS 7

4.1 PROGRAM MANAGEMENT 7

4.2 KEY PERSONNEL 8

4.2.1 PROGRAM MANAGER 8

4.2.2 PLACEMAKER PRINCIPAL 9

4.2.3 ARCHITECT PRINCIPAL 10

5.0 DELIVERABLES 11

6.0 PERIOD OF PERFORMANCE 11

JFK MEMORIAL DESIGN AND DEVELOPMENT PROGRAM

TASK ORDER 0001 - PROGRAM MANAGEMENT

STATEMENT OF WORK (SOW)

1.0 BACKGROUND

1.1 OVERVIEW

The John F. Kennedy Center for the Performing Arts (Kennedy Center or JFKC) has built a reputation as one of the paramount performing arts centers in the nation. By act of Congress, the Kennedy Center is the nation’s cultural center, which makes it a unique space open to visitors from across the country both onsite and online. Each year, it hosts more than 2,000 national and international performances from artists around the world. Over 2 million people come through the Kennedy Center doors for performances and activities onsite, with another 11 million students, teachers, and families from around the country partaking in its national education programs. The Kennedy Center is currently one building encompassing approximately 1,500,000 square feet of usable floor space and is situated on 17 acres of land overlooking the Potomac River. There are six levels above the Plaza level and three levels below grade.

While the spirit and ideals often ascribed to the 35th president are embodied within the mission and the daily operations of the Kennedy Center, members of the general public who are not frequent patrons or longtime Kennedy Center members do not know that, in addition to functioning as a vibrant performing arts center, the Kennedy Center is also a living memorial to John F. Kennedy (JFK) by an Act of Congress.[footnoteRef:1] The 50th anniversary of the Kennedy Center’s opening in 2021 presents an opportunity to reimagine JFK’s memorial and ask: How can public spaces within the Kennedy Center become a gathering place for people and communities? How can the Kennedy Center enhance visitor awareness of JFK’s legacy and his contributions to cultural life in America? How can the Kennedy Center portray the connection between JFK’s legacy and the use and design of the space? [1: John F. Kennedy Center Act, Public Law 88-260, JAN 23, 1964]

1.2 THE KENNEDY CENTER

The Kennedy Center opened to the public on September 8, 1971, but its roots date back to 1958 when President Dwight D. Eisenhower signed the National Cultural Center Act authorizing the institution’s construction and requiring that it be an independent, self-sustaining, and privately funded facility.[footnoteRef:2] In addition, this Act gave the National Cultural Center an educational mission and an artistic mandate to present a wide variety of both classical and contemporary performances. [2: National Cultural Center Act, Public Law 85-874, SEP 2, 1958]

As a lifelong supporter and advocate of the arts, President Kennedy placed the prestige of his office firmly behind the endeavor. He took the lead in raising funds for the new facility, appointing his wife Jacqueline and Mrs. Eisenhower as honorary co-chairwomen. The Kennedy Center was designed by noted architect Edward Durell Stone.

Two months after President Kennedy’s tragic death in November 1963, Congress designated the National Cultural Center as a “living memorial” to President Kennedy, and authorized $23 million to help build what is now known as the John F. Kennedy Center for the Performing Arts. Additional support came from private sources as well as nations around the world, which donated funds, building materials, and artworks to assist in the project’s completion.

From its very beginnings, the Kennedy Center has represented a unique public/private partnership. As the nation’s living memorial to President Kennedy, the Center is a government facility and receives federal funding each year to pay for maintenance and operation of the building. However, artistic programs and educational initiatives are paid for through ticket sales and the generous support of individuals, corporations, and private foundations. The Kennedy Center houses eight performance spaces, multiple production support areas, two public restaurants, nine multi-function/special event rooms, five public galleries/halls/foyers, and approximately 55,000 square feet of administrative office space. The three below-grade levels of the building contain additional administrative offices, support spaces, and a parking garage for approximately 2,000 cars (staff and general public).

The Kennedy Center attracts approximately two million visitors annually. The facility operates 365 days per year for 14 hours per day. As a performance venue the Kennedy Center has entertained millions of patrons. As a cultural destination it attracts large numbers of tourists as well as political and world leaders, dignitaries, students, and families.

The Kennedy Center offers rich and diverse programming to students, teachers, and families of all ages and backgrounds. A unique feature is the Millennium Stage, which presents a free performance 365 days a year by a broad spectrum of artists, including world-famous performers, international touring groups, emerging artists, and student artists. The Hall of Nations and the Hall of States feature flags from the countries with which the United States has diplomatic relations and the flags of each state in the Union, respectively, and at times are also a venue for visual art installations that are aligned with ongoing performances to expand the themes and accessibility of Kennedy Center programming. The Kennedy Center regularly presents international performances as well, and has a rich history of developing major international festivals that celebrate cultural traditions from around the world. Previous festivals have focused on artists and artistic works from Latin America, China, Japan, over 20 countries of the Arab League, India, Africa, the Nordic countries, Ireland, and more, attracting thousands of local patrons and tourists for live performances, authentic food, outdoor activities, free events, educational opportunities, and visual art installations and exhibits. Additionally, the Kennedy Center programs an entire series for students and families, offering free and discounted tickets to school and community groups in the region whenever possible, and also provides robust professional development workshops and materials for teachers across the country.

The Plaza Level of the Kennedy Center serves as the most visible public entrance to the Center's three multi-level principal theaters, including the 2,448-seat Concert Hall, the 2,140-seat Opera House, and the 1,142-seat Eisenhower Theater. Two grand corridors, the Hall of Nations and the Hall of States, lead to the Grand Foyer that extends along the length of the Center.

The Kennedy Center is also a national leader in arts education and arts integration, creating and disseminating innovative programs and resources in person, on-line, and in print. These programs and resources directly impact students, teachers and administrators from pre-kindergarten through college across the country as well as families and the general public. Program activities and resources reach all 50 states.

The entirety of the Kennedy Center’s facility is accessible to those with disabilities and is compliant with the Americans with Disabilities Act of 1990 (ADA). The institution’s Department of VSA (Very Special Arts) and Accessibility serves patrons, students, and artists visiting the facility in need of accommodations to tour the building, participate in education programs, or attend performances. Furthermore, the department creates educational and professional development opportunities for students and young artists with disabilities who wish to build a career in the arts.

1.3 THE JFK MEMORIAL

The 60-foot tall Grand Foyer contains the bust of John F. Kennedy, by American sculptor Robert Berks, which serves as the memorial to the late president. The JFK memorial currently consists of three (3) main components: the bust sculpture, an interactive digital archive, and a series of quotations from the late John F. Kennedy (some of which are inscribed in glass next to the bust, and some of which are carved on the exterior of the building facing the Potomac River). Although the entire slate of programming of the Kennedy Center functions as a living memorial to JFK, Kennedy Center staff have recognized that visitor awareness of, and integration with, the physical memorial is currently underutilized. New technological advancements, modifications to the public spaces surrounding the memorial bust, and the use of creative experiences in the building could all be used when envisioning the future for this memorial, in order to attract new and repeat visitors to the Kennedy Center to honor the memory of JFK and his legacy. The Kennedy Center is looking to re-envision this memorial and make it a unique, integrated, and highlighted feature of the Kennedy Center guest experience that optimizes spatial assets and programmatic capabilities to invite visitors and inspire patron engagement.

1.4 THE EXPANSION

To more deeply explore and provide a home for new ways in which the arts, education, and community intersect, the Kennedy Center has embarked on the first major expansion in its history. The expanded campus will create new opportunities for performances, informal gatherings, community outreach, and interaction between artists and audiences across the full spectrum of the creative process.

Renowned American architect Steven Holl has created an innovative design that preserves the silhouette of the current building and adds three pavilions visible above ground: a Welcome Pavilion to introduce guests to the expanded campus, a Skylight Pavilion overlooking the new landscape, and a River Pavilion adjacent to the Potomac River. The facilities will include studios, rehearsal rooms, media-ready classrooms, a traditional lecture hall, space to accommodate critical education programs, an outdoor wall for simulcast and video presentations, and a café/bistro meeting spot.

These new spaces are designed to be flexible and create a new experience for members of the extended Kennedy Center community to interact and fully engage with the Center as a nexus of arts, learning, and culture.[footnoteRef:3] The River Pavilion will provide a participatory, interactive space for small-scale performances, intimate concerts, poetry readings, and other experiences which are not easily (currently) accommodated within the existing building.[footnoteRef:4] Construction of the pavilions is expected to be completed in 2019. [3: http://www.kennedy-center.org/pages/expansion/index] [4: http://www.stevenholl.com/projects/kennedy-center-expansion]

The Kennedy Center campus is bounded by:

2.0 PURPOSE

The purpose of this Task Order is a requirement for the Contractor to: (1) Establish the requirements for a Program Management Office and Organization (PMO&O) responsible for and capable of managing and directing Contract and Task Order performance in the accomplishment of the JFK Memorial Design and Development Program, and (2) Establish requirements for the key personnel who shall be responsible for performing the services necessary to accomplish the JFK Memorial Design and Development Program.

3.0 SCOPE

The Contractor shall be establish a PMO&O which shall be responsible for Contract and Task Order management and performance in the accomplishment of the objectives set forth in the Contract Statement of Objectives and Task Orders awarded under the Contract for the eight (8) month base period, four (4) one (1) year option periods, and one (1) four (4) month option period, assuming all option periods are exercised. The PMO&O shall be staffed by a Program Manager, key personnel, and supporting staff. The Contractor shall be solely responsible for the performance of its personnel and the accomplishment of the Task Order.

4.0 REQUIREMENTS

4.1 PROGRAM MANAGEMENT

The Contractor shall develop a Program Management Plan to describe how it shall accomplish the following Program Management O&O responsibilities for which it shall be responsible:

· Contract and Task Order management.

· Managing assigned personnel and reach back and reach out as necessary to accomplish the Contract objectives and the requirements of each Task Order.

· Creating, maintaining, executing, and monitoring Task Order performance plans.

· Identifying and mitigating Contract and Task Order risks.

· Formulating and executing a communications plan.

· Defining tasks and personnel requirements in response to Task Order requirements.

· Coordinating and monitoring project budgets including cost expended against percentage of work completed, procurement of goods and services, and managing the project scope and time frame.

· Providing direction and support to Task Order teams.

· Managing change orders (Change Management) to achieve Task Order requirements.

· Provide a Monthly Status Report focusing on accomplishments, open issues, projected work for next period, budget expenditure vs performance requirements accomplishment, schedule for Deliverables. The Monthly Status Report will include the Contract and all open Task Orders, each addressed separately.

· Facilitate and lead a Monthly Status Report Meeting. The Monthly Status Report Meeting will include the Contract and all open Task Orders, each addressed separately.

The Program Management Plan shall be a living document for the full performance period of the Contract, assuming all option periods are exercised. It shall be updated as needed to incorporate and address any revisions to Program Management requirements.

4.2 KEY PERSONNEL

4.2.1 PROGRAM MANAGER

4.2.1.1 RESPONSIBILITIES

· Plan, prioritize and oversee project management activities in an effective manner.

· Serve as primary contact for the Kennedy Center Program Manager.

· Prepare budgets, determine timelines, and identify resources.

· Understand customer requirements clearly and develop plans for accomplishing Task Order requirements consistent with the Contract objectives.

· Prepare new Task Order proposals and negotiate terms and conditions, ensure Contract and Task Order terms and conditions are met and perform negotiations when needed.

· Manage daily activities of Task Order teams and provide assistances whenever needed.

· Monitor Task Order(s) progress on regular basis and identify and correct any delays.

· Manage Task Order deliverables to meet quality standards, schedule requirements and Kennedy Center expectations.

4.2.2.2 QUALIFICATIONS

· 10 years’ experience in a senior Program Manager role.

· Strong communication skills, both written and oral.

· Strong collaboration skills leading and working with dedicated, reach back and reach out staff.

· Strong customer empathy and advocacy, with a real desire to superior Program performance.

· Strong technical awareness of the disciplines needed to accomplish major renovations of existing multi-use facilities.

· BS or higher degree from an accredited college or university, or equivalent industry experience.

4.2.2 PLACEMAKER PRINCIPAL

4.2.2.1 RESPONSIBILITIES

In collaboration with the Architect Principal and Program Management O&O:

· Lead a community engagement process to identify renovation opportunities which will positively impact:

· Visitor’s awareness and knowledge of President John F. Kennedy’s life and legacy.

· Visitor’s awareness and interest in the arts.

· The number of visitors to the Kennedy Center, the frequency with which they visit, the length of time they stay, the number of activities in which they can engage.

· Lead the development of a strategic Master Plan for an integrated renovation of the Kennedy Center public spaces, both interior and exterior, campus utilizing knowledge gained from the community engagement process.

· Lead the development of a Memorial Interpretation and Design Schematic.

· Lead the development of a Concept Implementation Plan.

· Support the design of construction documents.

· Support the implementation of construction documents.

4.2.2.2 QUALIFICATIONS

· 10 years’ experience in a senior Placemaker and/or urban design role managing large complex projects.

· Strong communication skills, both written and oral.

· Strong collaboration skills leading and working with dedicated, reach back and reach out staff.

· Strong customer empathy and advocacy, with a strong history of superior program performance.

· Knowledge of and commitment to the basic principles of successful Placemaking.[footnoteRef:5] [5: “Eleven Principles for Creating Great Community Places - Project for Public Spaces” Project for Public Spaces. Retrieved 2017-09-09 ]

· Strong technical awareness of the disciplines needed to accomplish major renovations of existing multi-use facilities.

· Experience preparing presentation graphics, 3D/BIM models and renderings, CD’s and assembly.

· BS degree or higher in Urban Design or related discipline from an accredited college or university, or equivalent industry experience.

4.2.3 ARCHITECT PRINCIPAL

4.2.3.1 RESPONSIBILITIES

In collaboration with the Placemaker Principal and Program Management O&O:

· Project Architect.

· Support the development of a strategic Master Plan for an integrated renovation of the Kennedy Center public spaces, both interior and exterior, utilizing knowledge gained from the community engagement process.

· Support the development of a Memorial Interpretation and Design Schematic.

· Support the development of a Concept Implementation Plan.

· Develop design charrettes.

· Develop detailed project delivery plans, including budgets and schedules, and be responsible for their implementation and technical correctness of specifications and drawings.

· Direct, oversee and participate in the development of work plans; assign work activities, monitor work flow.

· Prepare, seal and submit contract documents for review and permitting; as required by the Federal Government and the District of Columbia.

· Lead the implementation of construction documents.

4.2.3.2 QUALIFICATIONS

· 10 years of increasingly responsible experience in professional architecture, planning and urban design, including 3 years of administrative and supervisory responsibility.

· Strong communication skills, both written and oral.

· Strong collaboration skills leading and working with dedicated, reach back and reach out staff.

· Strong customer empathy and advocacy, with a real desire to superior Program performance.

· Strong technical awareness of the disciplines needed to accomplish major renovations of existing multi-use facilities.

· Bachelor’s degree from an accredited college or university with major course work in architecture or a related field; a Master’s degree is desirable.

· Registration as an Architect in the District of Columbia required.

5.0 DELIVERABLES

1 SC

Update as Needed

1 HC

1 SC

1 SC

Monthly Thereafter

1 HC

1 SC

Update As Needed

1 HC

1 SC

Monthly Thereafter

1 HC

1 SC

1 SC

Monthly Thereafter

1 HC

1 SC

* Legend

6.0 PERIOD OF PERFORMANCE

The Period of Performance for this Task Order shall be from Date of Notice of Task Order Award until eight (8) months thereafter, a period of 242 days. The Date of Notice of Task Order Award is currently projected to be February 1, 2018.

FOR OFFICIAL USE ONLY

image1.jpg