3A.D(2024.10.03)USDA Facility Signage Guide-2KS0137.pdf
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- Solicitation number
- 2KS0137
About this file
This document is a Facility Signage Guide from the United States Department of Agriculture (USDA). It provides guidelines and requirements for the development and implementation of a comprehensive signage and wayfinding system for both exterior and interior signage at USDA facilities.
The guide establishes standards for the USDA signature lockup, which must be used on all department facility signage. It specifies requirements for clearance space, proportions, and placement of the signature lockup. The guide also outlines requirements for different types of facility signage, including free-standing, building-mounted, directional, office room, and building directory signs. All USDA interior facility signage must be ADA compliant. The objective is to ensure a consistent USDA branding and wayfinding system across facilities.
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Facility Signage Guide April 2014
FacilitySignageGuideFacilitySignageGuide
FacilitySignageGuideLessor _______ & Government________
USDA Facility Signage
Facility signs play a major role in projecting a clear, strong impression of USDA. This facility signage guide serves as a manual for the development and implementation of a comprehensive signage and wayfinding system for both exterior and interior signage. The purpose of this guide is to establish the image of USDA, creating a sense of space that welcomes visitors and staff; defining USDA as a destination, and informing, orientating, and directing visitors to and through all USDA facilities.
All USDA interior facility signage designating a permanent room or space must be ADA compliant. For the latest ADA signage standards and guidelines, contact www.ADA.gov
USDA facilities within the Washington, DC, metropolitan area must comply with special DC/Metro signage requirements. Contact the Office of Operations (OAO) for the latest version.
The objective of this guide is not to replace current signs but, rather, to ensure that when the signs need to be replaced with new signs, they comply with these new guidelines.
Lessor _______ & Government________
Dark Blue
PMS 288
Color Background
Dark Green
PMS 343
Color The signature lockup shall be reproduced in either one or three colors. The official colors for the USDA symbol are dark blue (PMS
288) and dark green (PMS 343), and the Department name is black. When reproduced in one color, the signature lockup shall be black or the most dominant color available. When the signature lockup is placed on a color background, it can be reproduced in one color, either black or white.
Three Color
One Color - Black
One Color - Black or White
Solid Black
Facility Signage
Signature Lockups Signature lockups must be used on all Department facility signage.
Signature lockups combine the USDA Symbol and the Department name. Do not use the USDA Symbol without the Department name. Only use signature lockups supplied by USDA’s Office of Communications. Any substitution of fonts on signature lockups is unacceptable. Do not attempt to create signature lockups in any manner.
Acceptable Signature Lockup Variations
Signature Lockups
Clearance Space, Proportions, and Placement Signature lockups must be used on all Department facility signage. Signature lockups are comprised of the USDA Symbol and the Department name. To ensure maximum visibility, the signature lockup should be placed at the top of any signage above the Agency’s name. Only use signature lockups supplied by USDA’s Office of Communications. Any substitution of typefonts on signature lockups is unacceptable. Do not attempt to create signature lockups in any manner.
Clearance space shall be used on all signage to provide a clean, consistent background area and position for the signature lockup. All acceptable versions of the signature lockups can be used. No images, gradations, or other graphics can appear within the clearance space. All other types of visual elements, images, and typography can fall below the clearance space. Helvetica and Arial are the preferred typefonts.
Agency Name
USDA Symbol - 14% or more of signage height.
Minimum .75”
S Ig na ge
H ei gh t
Minimum clearance space -equal to the width of the USDA Symbol’s letter “A”.
Agency Name Agency Name
Minimum Clearance Space
Free-Standing Signage Monumental Signage Building-Mounted Signage
Agency Name
Agency Name Here
Free-Standing Signage - REQUIRED
Signature lockup must be positioned above all other names.
Name Here
Agency Name Here
Site address as required
Building-Mounted Signage - REQUIRED
Use street address or site number as required by the office complex or landlord. Signature lockup must be positioned above all other names.
Name Agency
Name
Directional Signage - REQUIRED (if needed)
Directional arrows can be placed where appropriate outside the signature lockup clearance space.
Tenant Name
Agency Name Tenant Name
Office Room Signage - REQUIRED
USDA Facility
All USDA interior facility signage designating a permanent room or space must be ADA compliant. For the latest ADA signage standards and guidelines contact www.ADA.gov. Signature lockup must be positioned above all other names.
Division Name Tenant Name Tenant Name Tenant Name
Office Room Signage - REQUIRED
Non-USDA Facility
Signature lockup is not required.
Service Center Farm Service Agency 201 Rural Development 201 Natural Resources 205 Conservation Service Culpeper Soil and Water 207 Conservation District
Building Directory - REQUIRED (if needed)
USDA Facility
Signature lockup must be positioned above all other names.
XYZ Office Building
XYZ Office Building
Other Tenant 201 Other Tenant 201 United States Department of Agriculture 202 Other Tenant 205 Other Tenant 207
Other Tenant 201 Other Tenant 201 United States Department of Agriculture 202 Agency Name Here Other Tenant 205 Other Tenant 207
Department name only
Department name with Agency name on second line
Building Directory - REQUIRED (if needed)
Non-USDA Facility
The Department name must be fully spelled out and positioned above the Agency name.
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