20272010_A2_Addendum 2.pdf

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Date: August 11, 2026 To: All Potential Proposers From: Michelle Hahn, Purchasing Analyst Subject: RFP 20272010 Community Safety Payroll Tax Communication Strategy

ADDENDUM NO. 2

The solicitation referenced above is amended as follows.

1. Answer questions received from potential Proposers.

QUESTION 1. CAMPAIGN OBJECTIVES

Reference: RFP page 10, Section V, Requirements / Specifications, Communications goals What is the primary communications challenge the City is seeking to address through this engagement, and what outcomes would define a successful campaign?

Answer: As stated in the RFP:

• Goal: To develop a comprehensive communication strategy to improve public understanding of the tax and effectively convey the impact of CSPT-funded programs.

• Purpose: To enhance transparency regarding the use of funds and the results of the Community Safety Payroll Tax.

QUESTION 2. SCOPE OF WORK

Reference: RFP pages 10-13, Section V, Requirements / Specifications, Project phases; Creative Development; Multi-channel communications and advertising; Coalition building and community engagement Is the selected consultant expected to develop the communications strategy only, or also execute campaign elements such as paid media, community outreach, media relations, and stakeholder engagement within the $150,000-$300,000 campaign budget?

Answer: Please refer to Addendum 1, Question 1. The City will reimburse incidentals such as these if previously approved by City.

QUESTION 3. BUDGET

Reference: RFP page 13, Section V, Requirements / Specifications, Requested deliverables; and page 15, Section VI, Proposal Submittal Requirements, Item 5, Cost Proposal Does the anticipated contract budget ($150,000-$300,000) include implementation expenses such as paid media, video production, photography, printing, event costs, participant incentives, and other direct expenses, or will those be funded separately by the City?

Answer: Same as #2 above.

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QUESTION 4. PRIORITIZATION OF DELIVERABLES

Reference: RFP page 10, Section V, Requirements / Specifications, note regarding proposed work products and deliverables; and page 13, Requested deliverables The RFP includes a broad range of research, creative, communications, and engagement activities. Which deliverables are considered essential, and are proposers encouraged to recommend alternative approaches that achieve the City's desired outcomes within the available budget?

Answer: All deliverables are as identified in the Request for Proposal document; alternative approaches may be considered by the City.

QUESTION 5. EXISTING RESEARCH

Reference RFP pages 10-11, Section V, Requirements / Specifications, Community Understanding; Community Interviews/Focus Groups; Market Research and Analysis What existing research, polling, community surveys, performance data, website analytics, or other audience insights will be made available to the selected consultant? Does the City have an existing baseline for awareness, understanding, or support of CSPT?

Answer: The consultant can refer to annual reports put together by the Community Safety Citizen Advisory Board: https://www.eugene-or.gov/4417/Community-Safety-Citizen-Advisory-Board

QUESTION 6. RESEARCH APPROACH

Reference: RFP page 13, Section V, Requirements / Specifications, Requested deliverables, Research and analysis:

Voter Propensity Modeling and Polling Strategy The requested deliverables include voter propensity modeling and polling strategy. Could the City provide additional context on how it intends to use this research to inform the communications strategy and evaluate campaign success?

Answer: Please refer to Addendum 1, Question 2 – Voter Propensity Modeling and Polling Strategy was removed from requested deliveries, and a revised table was provided.

QUESTION 7. PROJECT GOVERNANCE

Reference: RFP page 10, Section V, Requirements / Specifications, Project duration and phases; page 11, Business and Key Stakeholder Safety Priorities Forum; and page 15, Section VI, Item 2(c), multi-department/stakeholder coordination Who will serve as the executive sponsor and day-to-day project manager, and which City departments will participate in project oversight, content review, and approvals?

Answer: Mia Cariaga will serve as Executive Sponsor and Britni D’Eliso will be the day-to-day Project Manager. Project Management is supported within the City Manager’s Office, in partnership with all of the departments that receive CSPT funding.

QUESTION 8. CREATIVE SCOPE

Reference: RFP pages 11-12, Section V, Requirements / Specifications, Creative Development, including CSPT branding, Website content, Videos, Printed materials, Photography, and Portable event outreach kit Is the City seeking a comprehensive CSPT rebrand or an evolution of the existing visual identity?

Additionally, should proposers assume responsibility for website development and video production, or are these services expected to be delivered in partnership with City staff or existing vendors?

Answer: This is not a request for a rebrand. Production of related materials will be produced by the consultant in partnership with the City.

https://www.eugene-or.gov/4417/Community-Safety-Citizen-Advisory-Board

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QUESTION 9. COMMUNITY ENGAGEMENT

Reference: RFP page 13, Section V, Requirements / Specifications, Coalition building and community engagement What role does the City envision for the consultant in coalition building and community endorsements? Should the consultant facilitate engagement and outreach, or actively recruit and manage partner organizations?

Answer: City leadership will provide guidance regarding key voices to include, while the consultant will maintain the primary responsibility to invite, facilitate and engage a robust compilation of community stakeholders.

QUESTION 10. PUBLIC EDUCATION PARAMETERS

Reference: RFP page 10, Section V, Requirements / Specifications, Communications goals; and page 15, Section VI, Item 2(b), public-sector constraints on advocacy versus public education messaging Are there legal, policy, or communications guidelines the consultant should consider when developing messaging that educates the public about CSPT while remaining consistent with the City's public education objectives?

Answer: Yes, the consultant will need to comply with all applicable federal, state, local, and ordinance requirements while carrying out the work as stated in the sample contract.

QUESTION 11. PERFORMANCE REPORTING

Reference: RFP page 10, Section V, Requirements / Specifications, Project phases: performance reporting; pages 12- 13, Multi-channel communications and advertising and Requested deliverables: Real-time advertising analytics The RFP identifies performance reporting as one of the five project phases. Beyond advertising analytics, what reporting framework or key performance indicators does the City expect the consultant to develop and monitor throughout the engagement, specifically related to the CSPT program?

Answer: Exact performance indicators that don’t already exist in annual reports have yet to be identified, consultant should work with City to develop and track those.

All other specifications, terms and conditions remain unchanged.