2025-LUMIN -Legal Notice.docx
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- Health Messaging Analyzation
- Solicitation number
- 2025-LUMIN
- Issued by
- Adams County, Asotin County, Benton County, Chelan County, Clallam County, Clark County, Columbia County, Cowlitz County, Douglas County, Ferry County, Franklin County, Garfield County, Grant County, Grays Harbor County, Island County, Jefferson County, King County, Kitsap County, Kittitas County, Klickitat County, Lewis County, Lincoln County, Mason County, Okanogan County, Pacific County, Pend Oreille County, Pierce County, San Juan County, Skagit County, Skamania County, Snohomish County, Spokane County, Stevens County, Thurston County, Wahkiakum County, Walla Walla County, Whatcom County, Whitman County, Yakima County, Asotin City, Clarkston City, Clarkston Heights-Vineland CDP, West Clarkston-Highland CDP, Benton City, Chelan City, Chelan Falls CDP, Clallam Bay CDP, Lewisville CDP, Rock Island City, Pacific Beach CDP, Whidbey Island Station CDP, Mercer Island City, Pacific City, Bainbridge Island City, Kingston CDP, Kitsap Lake CDP, Kittitas City, Klickitat CDP, Okanogan City, Anderson Island CDP, Fort Lewis CDP, Fox Island CDP, Herron Island CDP, Ketron Island CDP, North Fort Lewis CDP, Raft Island CDP, Stevenson City, Hat Island CDP, Lake Stevens City, Snohomish City, Spokane City, Spokane Valley City, Puget Island CDP, Garfield Town, Yakima City, Washington
About this file
This is a Sole Source Posting from the Washington State Fruit Commission, dated May 16, 2025, announcing a contract opportunity with Luminary Insights, LLC for health messaging analyzation of Northwest Cherry sales. The contract will be for one year, starting on or after June 5, 2025, with the potential for five additional one-year extensions. The primary objective is to determine the impact of health messaging on cherry sales in retail channels, including predicting volume changes, conducting A/B testing, and creating analytical models to support Northwest Cherry marketing efforts. The contract requires capability statements from potential providers, detailing their ability to meet specific analytical and predictive modeling requirements within ten working days of the announcement.
The contract is valued at $139,980 plus applicable taxes, with the Washington State Fruit Commission seeking a vendor capable of building advanced analytical tools, creating customized dashboards, and providing in-depth analysis of cherry merchandising and promotional tactics. The scope includes identifying market opportunities, analyzing retail performance, tracking ad counts with health message components, and developing predictive models for crop timing and production volume. The sole source procurement indicates that the agency intends to award the contract to Luminary Insights, LLC in the absence of other qualified sources, with the ultimate goal of promoting and increasing fresh Northwest Cherry consumption across the United States.
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Other files
| File | Type | Posted |
|---|---|---|
| 2025-LUMIN -Contract -revised to include EXH A.pdf | ||
| 2025-LUMIN -Justification.docx | DOCX document | |
| 2025-LUMIN Market-Research Worksheet.docx | DOCX document |
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STATE OF WASHINGTON
Washington Fruit Commission
SOLE SOURCE POSTING
May 16, 2025
The Washington State Fruit Commission contemplates awarding a sole source contract to Luminary Insights, LLC to provide health messaging analyzation in order to determine the impacts that health messaging has on Northwest Cherry sales in the retail channels and to continue its priority to drive grower/shipper value by extending its industry leadership position in the business insights space during the 2025 Northwest Cherry season.
This partnership allows the Washington State Fruit Commission to determine if, or to what extent, cherry associated health messages drive sales and/or higher retail prices through independent models that will isolate, and predict, volume gains and losses as everyday retail and promo prices are adjusted. This partnership will also supply the Washington State Fruit Commission’s (Northwest Cherries) Reps with access to materials to help retailers understand the unique opportunities for growth in the 2025 retail cherry market and provide actionable steps to improve their respective cherry sales and understanding of the impacts of health messaging at the retail level. This will support insights and marketing aimed at promoting and increasing consumption of fresh Northwest Cherries across the United States.
The Washington State Fruit Commission will enter into a ONE (1) YEAR contract with Luminary Insights, LLC. The contract will be issued on or after 6/5/2025 (June 5th, 2025) and will continue for a 12-month term. The cost of this ONE-year contract is $139,980 (One Hundred Thirty-Nine Thousand Nine Hundred Eighty Dollars) plus any applicable taxes. AGENCY may opt to extend the contract for an additional FIVE (5) times in ONE (1) YEAR INCREMENTS if required. AGENCY determines that each optional additional ONE YEAR EXTENSION would result in equal (and/or slightly higher) consideration being added to the total contract value.
Offerors contemplating the above requirements are required to submit capability statements detailing their ability to meet the state’s requirements within ten (10) working days of this announcement.
Capability statements should address the following state requirements:
· The ability to predict the changes in volume (positive and negative) as retail everyday and promo prices are adjusted.
· The ability to conduct A/B Testing – focusing on item level models that aggregate insights based on retailers that actively supported in-store (and perhaps) digital health messages vs. the retailers who did not.
· The ability to determine if the models support a hypothesis that health messages (generate more volume/revenue/velocity and tend to make pricing more in-elastic.
· The ability to create independent models which will isolate, and predict, volume gains and losses during retail price changes through the lens of health messaging.
· The ability to build detailed production forecast models that help perishable producers better predict crop timing and production volume.
· The ability to identify markets and/or retailers that exhibit cherry superior sales performance as well as markets that represent fertile opportunities for growth.
· The ability to identify and quantify the impact on retail sales and/or velocity of health messaging by retailer classification.
· Possesses advanced modeling capabilities and cherry industry experience.
· The ability to build customized dashboards for tracking and reporting on retail channel cherry ad counts along with their health message components.
· The ability to provide in-depth analysis of cherry merchandising and promotional tactics in the retail channel.
· The ability to illustrate topline category performance of cherries at retail.
· The ability to analyze merchandising factors and why retail stores perform above or below expectations as it relates to cherries.
· The ability to analyze performance measures related to the seasonal transition of cherries to grapes at retail.
· The ability to build an AI analytical tool that can cross reference 3-4 data sets.
In the absence of other qualified sources, it is the state’s intent to make a sole source award for the contract. To submit capability statements or for questions, contact:
Tammy Marquis Phone: 509.453.4837 Email: tammy@wastatefruit.com image1.png
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