Health Messaging Analyzation

The Washington State Fruit Commission (WSFC) is pursuing a sole source contract with Luminary Insights, LLC for health messaging analyzation services during the 2025 Northwest Cherry Season, targeting multiple counties and jurisdictions across Washington state. The procurement focuses on determining the impacts of health messaging on Northwest Cherry sales in retail channels, with key deliverables including annual reports, ad dashboards, retailer insights, and consumer research. Specific objectives include tracking health messaging in retail advertisements, analyzing promotional tactics, developing pre-season representative reports, and investigating seasonal transitions in cherry sales. The contract requires the vendor to utilize data from multiple sources such as NIQ, Numerator, and 84.51, and develop advanced analytical tools and customized dashboards to support marketing efforts. The contract term is one year, from June 5, 2025, to June 4, 2026, with potential for five additional one-year extensions. Vendors are required to submit capability statements within ten working days of the announcement, demonstrating their ability to meet specific analytical and predictive modeling requirements. The primary evaluation criteria include advanced modeling capabilities, AI expertise, and specialized experience in the fresh foods insights space.

The procurement is a sole source contract specifically targeting Luminary Insights, a small business located in Idaho, with no alternative sources identified that can provide the complete range of required services. No specific set-aside designations for disadvantaged enterprises were mentioned in the documentation. The contract does not appear to have restrictions on organizational types beyond the vendor's demonstrated capabilities. The total contract value is $139,980 plus applicable taxes, covering various research and reporting components including incremental data inputs, Field Agent audits, annual reports, ad dashboards, retailer support, and retail and consumer research. The contract aims to support the WSFC's mission of promoting Washington Stone Fruit, creating opportunities for growers, and maintaining industry leadership in business insights. Luminary Insights was selected due to its unique capabilities in isolating and predicting volume gains and losses, creating graphically pleasing visualizations, building price-to-volume relationships, and developing production forecast models specifically tailored to the cherry industry.