2019-2022 MOAD Ticket History.pdf
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- Solicitation number
- RFP-2024-RM1-21
- Issued by
- Miami-Dade County, Florida
About this file
The document is a visitor demographics report for the Museum of Art and Design (MOAD) at Miami Dade College, covering the years 2019-2022. The report provides detailed monthly breakdowns of visitor attendance, categorized by various demographic groups including adults, seniors, children, students, faculty, and international/local guests. Each year's data shows total visitors, admission types, ticket prices, and nuanced visitor tracking methods.
The ticket pricing remains consistent across the years, with General Admission at $12.00, Senior and Military Admission at $8.00, Student Admission at $5.00, and MDC Students and Faculty, as well as MOAD Members, receiving free entry. Children 12 and under are also admitted free. The visitor numbers demonstrate significant fluctuations, particularly in 2020 due to COVID-19 museum closures, with annual totals ranging from 3,948 visitors in 2020 to 20,612 in 2019. The reports also include special tracking categories like partner program participation, free admission periods, and guests who spoke with staff but did not enter the museum.
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ADULTS SERVED: 14,814
OLDER ADULTS SERVED: 1,278
CHILDREN/YOUTH SERVED: 4,520
ART WEEK TOTAL: 945
TOTAL MDC STUDENTS/FACULTY SERVED: 1,016
TOTAL ARTISTS & INSTRUCTORS:
TOTAL GUESTS YEARLY
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC ANNUAL TOTAL
1,299 1,119 1,172 1,149 1,773 1,613 1,523 1,340 1,161 1,563 3,595 3,305 20,612
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
ADMISSION 897 720 909 716 784 1,044 1,071 933 661 643 793 1,906
11,077
ANNUAL
TOTAL THUS
FAR
Adults General Admission (18-65) 360 322 409 357 457 448 430 432 270 280 369 1,174 5,308
Seniors Ages 65+ and Military 160 117 109 87 102 92 115 83 68 62 131 152 1278
MDC Students 33 41 49 40 26 41 43 23 64 105 40 99 604
MDC Faculty 2 7 11 5 2 15 7 3 10 7 12 7 88
Non- MDC Students 169 121 174 88 74 192 173 185 94 66 128 192 1,656
Non- MDC Faculty 49 34 49 23 36 50 85 46 24 22 27 22 467
Children Ages 0-5 19 20 21 17 25 55 18 35 24 24 14 42 314
Children Ages 6-12 42 21 22 50 24 71 101 61 33 22 19 98 564
Children Ages 13-17 18 11 19 19 10 45 57 34 26 12 7 77 335
ADA ACCESS 3 0 5 2 3 6 6 0 3 0 0 13 41
Reciprocal Admission/ Press Pass 14 2 5 1 5 0 8 3 10 22 7 10 87
MOAD MEMBERS 2 3 1 2 1 0 3 3 0 6 2 0 23
MOAD GUEST LIST/BPN Partners or Neighbors Program 12 11 27 25 13 19 12 24 27 9 28 16 223
AAM/BAL HARBOR/GOLDEN TICKET 14 10 8 0 6 10 13 1 8 6 9 4 89
Guests Spoken to but did not enter 354 244 361 247 335 377 531 376 365 308 452 297 4,247
INTERNATIONAL GUESTS 38 159 136 140 638 1,111
OUT OF STATE GUESTS 8 69 71 87 468 703
LOCAL GUESTS 34 433 436 566 800 2,269
Museum of Art and Design, MDC
Visitor Demographics
MOAD TICKET PRICES:
General Admission $12.00 Senior and Military Admission $8.00 Student Admission $5.00 MDC Student & Faculty, MOAD Members Free Children 12 & Under Free smanno Highlight
ADULTS SERVED: 3,305
OLDER ADULTS SERVED: 221
CHILDREN/YOUTH SERVED: 422
ART WEEK TOTAL:
TOTAL MDC STUDENTS/FACULTY SERVED: 236
TOTAL ARTISTS & INSTRUCTORS:
TOTAL GUESTS YEARLY JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC ANNUAL TOTAL
1,122 1,939 339 0 0 0 0 0 0 9 229 310 3,948
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
ADMISSION
1,122 1,017 294 0 0 0 0 0 0 9 229 310
2,981 ANNUAL TOTAL
THUS FAR
Adults General Admission (18-65) 850 593 64 4 130 156 1,797
Seniors Ages 65+ and Military 40 99 26 1 20 35 221
MDC Students 46 72 86 15 219
MDC Faculty 5 8 0 4 17
Non- MDC Students 22 69 70 13 50 224
Non- MDC Faculty 1 17 8 12 4 42
Children Ages 0-5 28 56 4 5 4 97
Children Ages 6-12 51 37 7 20 5 120
Children Ages 13-17 68 28 8 104
ADA ACCESS 4 1 0 5
Reciprocal Admission/ Press Pass 0 8 5 13
MOAD MEMBERS 1 0 4 4 10 2 21
MOAD GUEST LIST/Neighbors Program 6 20 12 19 35 92
AAM/BAL HARBOR/GOLDEN TICKET 0 9 0 9
Guests Spoken to but did not enter 99 356 9 46 510
INTERNATIONAL GUESTS 377 289 38 16 720
OUT OF STATE GUESTS 245 244 100 36 625
LOCAL GUESTS 500 484 156 96 1,236
Museum of Art and Design, MDC
Visitor Demographics
Special Closure Dates
Museum closed from March - November 5 2020 due to Covid-19.
MOAD TICKET PRICES:
General Admission $12.00 Senior and Military Admission $8.00 Student Admission $5.00 MDC Student & Faculty, MOAD Members Free Children 12 & Under Free
2021 VISITOR DEMOGRAPHICS
ANNUAL
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
ANNUAL
TOTAL
364 356 601 257 1035 16 10 7 12 9 1574 1745 5,662
ADULTS SERVED: 3,919
OLDER ADULTS SERVED (SENIORS): 238
CHILDREN/YOUTH SERVED: 414
ART WEEK TOTAL: 724
TOTAL MDC STUDENTS/FACULTY SERVED: 122
ARTISTS/LECTURERS/INSTRUCTER LED
EXPERIENCES: 17
TOTAL GENERAL ADMISSION 350 310 335 179 854 0 0 0 0 0 438 947 7,588
TOTAL GUEST
ADMISSION
ADMISSION (On Site Square Sales/ Log) 350 310 335 162 480 0 0 0 0 0 341 712 3,680
TOTAL
Adults General Admission (18-65) 176 191 190 45 364 212 547 1725
Seniors Ages 65+ and Military 21 37 48 25 18 34 50 233
MDC Students and Faculty 7 7 18 8 34 14 0 88
Non- MDC Students and Faculty 102 34 53 33 26 21 54 323
Children Ages 0-5 5 5 0 6 3 Changed to Children (12 and Under ) 24 45 88
Children Ages 6-12 6 9 1 12 9 Changed to Children (12 and Under ) 0 0 37
Children Ages 13-17 3 4 1 6 15 0 0 29
ADA ACCESS 0 0 1 0 1 0 0 2
Reciprocol/ Press Admission/ AAM 13 7 7 7 2 6 0 42
MOAD MEMBERS 4 0 0 0 1 1 3 9
MOAD GUEST LIST/Neighbors Program 13 16 16 20 7 29 13 114
AAM/BAL HARBOR/GOLDEN TICKET/ CULTURE
SHOCK 0 0 0 0 0 0 0 0
PARTNER PROGRAM PARTICIPATION 0 0 0 0 373 0 0 0 0 0 67 55 495
"More Body, Less Electric" Promotion (Closing Only) 329 329
VAX AND VISIT (ONLY FOR MAY) 44 44
GMCVB 27 0 27
GMCVB ADULT 12 29 41
GMCVB Senior 0 2 2
GMCVB Student 0 3 3
GMCVB Child 0 0 0
Museums for All (EBT Pass) 0 0 0
Museum Library Pass 28 21 49
ADMISSION (Online SIMPLE TIX) 0 0 0 17 1 0 0 0 0 0 30 180 228
TOTAL
Adults General Admission (18-65) 9 10 47 66
Seniors Ages 65+ and Military 1 1 2 1 5
Students and Educators with Valid ID 6 0 7 13
Children Under 12 0 2 8 10
MDC Students and Faculty 0 12 0 12
MOAD Members 1 0 0
Free Thursdays (4:00pm-8:00pm) 4 31 35
Free Sundays 86 86
Guests Spoken to but did not enter 82 64 67 59 41 50 116 479
INTERNATIONAL GUESTS 119 59 88 25 48 22 163 524
OUT OF STATE GUESTS 41 31 42 73 148 58 182 575
LOCAL GUESTS 46 16 10 174 260 209 339 1054 TOTAL
UNANSWERED 0 15 15 2168
Overall Guests Served
Admission Counted in Overall Guests Served
Not Counted with Admission/ Additional Information
Not Tracking at the Time
Special Notices
MOAD TICKET PRICES:
General Admission $12.00 Senior and Military Admission $8.00 Student Admission $5.00 MDC Student & Faculty, MOAD Members Free Children12 & Under Free
2022 VISITOR DEMOGRAPHICS
ANNUAL
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
ANNUAL
TOTAL
1483 1584 1890 2750 0 0 0 0 0 0 0 0 7,707
ADULTS SERVED: 3,746
OLDER ADULTS SERVED (SENIORS): 284
CHILDREN/YOUTH SERVED: 616
ART WEEK TOTAL:
TOTAL MDC STUDENTS/FACULTY SERVED: 365
ARTISTS/LECTURERS/INSTRUCTER LED
EXPERIENCES: 27
TOTAL GENERAL ADMISSION 1338 1336 1626 2263 0 0 0 0 0 0 0 0 16,454
TOTAL GUEST
ADMISSION
ADMISSION (On Site Square Sales/ Log) 609 777 1002 1437 0 0 0 0 0 0 0 0 7,876
TOTAL
Adults General Admission (18-65) 410 500 651 1,157 2718
Seniors Ages 65+ and Military 56 57 91 75 279
MDC Students and Faculty 39 18 73 13 143
Non- MDC Students and Faculty 60 93 108 61 322
Children Under 12 24 41 66 120 251
ADA ACCESS 1 9 0 5 15
Reciprocol/ Press Admission/ AAM 2 12 2 0 16
MOAD MEMBERS 4 3 0 5 12
MOAD GUEST LIST/Neighbors Program 13 44 11 1 69
PARTNER PROGRAM PARTICIPATION 458 430 493 655 0 0 0 0 0 0 0 0 2036
Free Admission or Late Day 287 361 473 654 1775
GMCVB ADULT 62 23 85
GMCVB Senior 20 13 33
GMCVB Student 26 9 35
GMCVB Child 0
Golden Ticket 19 2
Museums for All (EBT Pass) 8 4 12
Museum Library Pass 36 22 16 1 75
ADMISSION (Online SIMPLETIX, SquadUp) 271 129 131 171 0 0 0 0 0 0 0 0 702
TOTAL
Adults General Admission (18-65) 14 129 131 171 445
Seniors Ages 65+ and Military 5 5
Students and Educators with Valid ID 7 7
Children Under 12 3 3
MDC Students and Faculty 0 0
MOAD Members 0
Free Thursdays (4:00pm-8:00pm) 19 19
Free Sundays 223 223
Guests Spoken to but did not enter 137 149 167 55 50 116 674
INTERNATIONAL GUESTS 0
OUT OF STATE GUESTS 0
LOCAL GUESTS 0 TOTAL
UNANSWERED 0 0
Special Notices
Museum closed to the public due to historic rennovations to the Freedom Tower on May 1st, 2022
Overall Guests Served
Admission Counted in Overall Guests Served
Not Counted with Admission/ Additional Information
Not Tracking at the Time
MOAD TICKET PRICES:
General Admission $12.00 Senior and Military Admission $8.00 Student Admission $5.00 MDC Student & Faculty, MOAD Members Free Children 12 & Under Free
| 2019 MOAD Demographics |
| 2020 MOAD Demographics |
| 2021 MOAD Demographics |
| 2022 MOAD Demographics |
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