06 EXHIBIT E Signage 032026.pdf
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- Attached to
- The USDA Seeks to Lease Office and Related Space in Mountain City, Johnson County, Tennessee
- Solicitation number
- 57-47019-26-FA-RLP
About this file
This document is a Facility Signage Guide for the United States Department of Agriculture (USDA), designated as Exhibit E to Lease No. 57-47091-26-FA, dated April 2014. The guide serves as a manual for developing and implementing comprehensive signage and wayfinding systems for both exterior and interior USDA facilities. The primary purpose is to establish a consistent USDA image, create welcoming spaces for visitors and staff, define USDA as a destination, and provide effective orientation and directional guidance throughout facilities. The guide applies to all USDA interior facility signage designating permanent rooms or spaces, which must comply with ADA standards per www.ADA.gov. USDA facilities within the Washington, DC metropolitan area must also comply with special DC/Metro signage requirements through the Office of Operations (OAO). The guide's objective is not to mandate replacement of existing signage but to ensure compliance with new guidelines when signs require replacement.
The guide specifies detailed requirements for signature lockups, clearance space, proportions, and placement across multiple signage types including free-standing signage, monumental signage, and building-mounted signage. Signature lockups must always be used on Department facility signage and must be obtained only from USDA's Office of Communications without font substitutions. The USDA symbol must comprise 14 percent or more of signage height with a minimum of 0.75 inches and must be placed at the top of signage. Official colors are dark blue (PMS 288) and dark green (PMS 343), with acceptable variations in one-color (black or white) reproductions on color backgrounds. The guide provides specific design standards for directional signage with arrows, office room signage for both USDA and non-USDA facilities, and building directory signage. Helvetica and Arial are the preferred typefonts. The document includes visual examples demonstrating proper placement and formatting for each signage category.
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Facility Signage Guide April 2014
FacilitySignageGuideFacilitySignageGuide
FacilitySignageGuideINITIALS: __________ LESSOR & __________GOV'T
EXHIBIT E
LEASE NO. 57-47091-26-FA
USDA Facility Signage
Facility signs play a major role in projecting a clear, strong impression of USDA. This facility signage guide serves as a manual for the development and implementation of a comprehensive signage and wayfinding system for both exterior and interior signage. The purpose of this guide is to establish the image of USDA, creating a sense of space that welcomes visitors and staff; defining USDA as a destination, and informing, orientating, and directing visitors to and through all USDA facilities.
All USDA interior facility signage designating a permanent room or space must be ADA compliant. For the latest ADA signage standards and guidelines, contact www.ADA.gov
USDA facilities within the Washington, DC, metropolitan area must comply with special DC/Metro signage requirements. Contact the Office of Operations (OAO) for the latest version.
The objective of this guide is not to replace current signs but, rather, to ensure that when the signs need to be replaced with new signs, they comply with these new guidelines.
EXHIBIT E
INITIALS: _________ LESSOR & __________GOV'T
Dark Blue
PMS 288
Color Background
Dark Green
PMS 343
Color The signature lockup shall be reproduced in either one or three colors. The official colors for the USDA symbol are dark blue (PMS
288) and dark green (PMS 343), and the Department name is black. When reproduced in one color, the signature lockup shall be black or the most dominant color available. When the signature lockup is placed on a color background, it can be reproduced in one color, either black or white.
Three Color
One Color - Black
One Color - Black or White
Solid Black
Facility Signage
Signature Lockups Signature lockups must be used on all Department facility signage.
Signature lockups combine the USDA Symbol and the Department name. Do not use the USDA Symbol without the Department name. Only use signature lockups supplied by USDA’s Office of Communications. Any substitution of fonts on signature lockups is unacceptable. Do not attempt to create signature lockups in any manner.
Acceptable Signature Lockup Variations
EXHIBIT E
Signature Lockups
Clearance Space, Proportions, and Placement Signature lockups must be used on all Department facility signage. Signature lockups are comprised of the USDA Symbol and the Department name. To ensure maximum visibility, the signature lockup should be placed at the top of any signage above the Agency’s name. Only use signature lockups supplied by USDA’s Office of Communications. Any substitution of typefonts on signature lockups is unacceptable. Do not attempt to create signature lockups in any manner.
Clearance space shall be used on all signage to provide a clean, consistent background area and position for the signature lockup. All acceptable versions of the signature lockups can be used. No images, gradations, or other graphics can appear within the clearance space. All other types of visual elements, images, and typography can fall below the clearance space. Helvetica and Arial are the preferred typefonts.
Agency Name
USDA Symbol - 14% or more of signage height.
Minimum .75”
S Ig na ge
H ei gh t
Minimum clearance space -equal to the width of the USDA Symbol’s letter “A”.
Agency Name Agency Name
Minimum Clearance Space
Free-Standing Signage Monumental Signage Building-Mounted Signage
Agency Name
EXHIBIT E
Free-Standing Signage
Agency Name
Agency Name Here
Signature lockup must be positioned above all other names.
EXHIBIT E
Building-Mounted Signage
Agency Name Here
Agency Name Here
Site address as required
Use street address or site number as required by the office complex or landlord. Signature lockup must be positioned above all other names.
EXHIBIT E
Directional Signage
Agency Name Agency
Name
Directional arrows can be placed where appropriate outside the signature lockup clearance space.
EXHIBIT E
Office Room Signage
Tenant Name
Agency Name Tenant Name
All USDA interior facility signage designating a permanent room or space must be ADA compliant. For the latest ADA signage standards and guidelines contact www.ADA.gov. Signature lockup must be positioned above all other names.
USDA Facility
EXHIBIT E
Office Room Signage
Division Name Tenant Name Tenant Name Tenant Name
Signature lockup is not required.
Non-USDA Facility
EXHIBIT E
Building Directory
USDA Facility
Service Center
| Farm Service Agency | 201 | |
| Rural Development | 201 | |
| Natural Resources | 205 |
Conservation Service Culpeper Soil and Water 207 Conservation District
Signature lockup must be positioned above all other names.
EXHIBIT E
Building Directory
Non-USDA Facility
XYZ Office Building
XYZ Office Building
| Other Tenant | 201 |
| Other Tenant | 201 |
United States Department of Agriculture 202
| Other Tenant | 205 |
| Other Tenant | 207 |
| Other Tenant | 201 |
| Other Tenant | 201 |
United States Department of Agriculture 202 Agency Name Here
| Other Tenant | 205 |
| Other Tenant | 207 |
Department name only
Department name with Agency name on second line
The Department name must be fully spelled out and positioned above the Agency name.
EXHIBIT E
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