J-3 - 030ADV24Q0118 - Responses to Offeror Questions Amendment 0002.pdf

Attachment J-3 – 07/01/2024 – 3 Pages - Solicitation 030ADV24Q0118 –

Digital LCM Magazine – Responses to Offeror Questions

Q# Offeror Question Library Answer

1 Could you please provide the us the incumbent/most recent contract number and company name?

This is a new requirement. There is no incumbent contract.

2 Can the Government clarify if the contractor will be providing SEO and content strategy/editorial support for the online product? For instance, if analytic data suggests headlines or subheads be rewritten to include optimized keyword pairings, will the subcontractor run that by the LCM editor or will the contractor provide the analytic data to the LCM editor who will return rewrites to the contractor to update in the web version of the magazine?

Contractor will provide analytic data to LCM.

3 Will the contractor provide content strategy and editorial recommendations based on analytic data? For instance, will the contractor provide analysis and recommend topics of reader interest as suggested by raw search data or AI based marketing platforms? Or will the contractor focus on more structural SEO elements like page load speed, semantic architecture, etc.

Contractor will not provide content strategy and editorial recommendations. Contractor will provide data on reader usage.

4 Will the Government post a PDF version of the print magazine on the website in addition to live text pages? Will the

Government require Section 508 compliance remediation for the digital

PDF version of the magazine before posting or will a Section 508 compliant version be provided with the content and files submitted to the client for each issue?

The Library will continue to post a pdf version on its own website.

The PDF will need to be fully 508 compliant.

5 Are there any security requirements for the website?

Hosting of LOC data/information is subject to LOC authorization

6 Are there any platform or CMS requirements for the website? Any

HTML framework or CSS framework requirements? For instance, does the

Government desire the vendor to use or follow the U.S. Web Design System?

No standards

7 Does the Government require a Section

508 audit to be completed yearly on the website? Does the Government require or prefer a DHS Trusted Tester certified staff to be on the vendor team?

Deliverables are subject to accessibility review including standard 508 reviews.

A DHS Trusted Tester is preferred.

8 Will the Government provide and control the domain for the website? Or will the contractor obtain and manage the Domain?

No. The vendor will control the hosted website. The government will redirect to the vendor site from LOC hosted assets.

9 Can the Government clarify the extent of

"additional content" per issue including regular columns, photo galleries and videos? Will this additional content fluctuate? Will this additional content occasionally require more development of the website to display new content types?

The Library expects 0-3 items of additional content items per issue, typically photo galleries or video content, hosted on YouTube.

10 Will social media be integrated into the website?

No social media integration is required.

11 Will LOC LCM staff require access to the website publishing tools? Will any training of staff be necessary for publishing?

LOC staff will not require access to website publishing tools. No training of LOC staff will be required. LCM issues will be published and hosted by the vendor.

12 Is there an estimated amount of the number of visitors that currently download the PDF Magazine? This is to estimate future demand and will affect our pricing.

For the most recent month, LCM had 3.1K downloads and 1.7K visits for non-staff users.

13 Part of the SOW is to host mp4/video files. Would the LOC consider posting them to the LOC Youtube channel and then only embedding them into the file? This is cost effective (embedded

Youtube into the magazine) and is better for analytics.

Yes, the contractor can use videos posted by the

Library to the Library’s YouTube channel.

14 Are there any FEDRAMP requirements? No – FEDRAMP is preferred.

15 Section F.2 – Schedule of

Events/Deliverables

Question 1 - C.3.16.2 - Is the purpose of this meeting to take inventory of the provided issue, and synch on roll out dates and other considerations?

Question 2 - C.3.2 - What are these files? Are they considered final and approved by LCM?

Question 3 - C.15 (First) - Is this a contractor deliverable? Is the issue to be delivered in near final form in CMS for

LOC review?

Question 4 - C.3.15 (Second) - What changes are typically submitted at this

Answer 1 – Yes

Answer 2 – Native application format (currently

InDesign) files; high-resolution jpg/tiff/eps files; urls

Answer 3 – Yes

Answer 4 – Typically, might be for corrections to text, alterations to layout, change of photos. Yes, the LCM will provide sign-off.

late stage? Would formatting, text, or imagery be requested to be altered?

Once completed, will the LCM liaison provide a signoff for publishing?

16 Section C – Requirements

Question 1 - Is there a preference on the

CMS used? Is it acceptable to use an out-of-the-box solution?

Question 2 - What CMS hosting elements are in place?

Answer 1 - There is no preference on the CMS used.

An out-of-the-box solution is acceptable.

Answer 2 - No hosting elements are in place and government will not be hosting the solution.

17 Section L – Content of Proposals

Subsection A - Technical Approach:

Does “Demonstrated Experience” count towards the 4-page limit for the

Technical Approach?

“Demonstrated Experience” does not count towards the 4-page limit for the Technical Approach.

18 Regarding Section C.3.6, could you provide more clarification on what the

Library specifically would require regarding elevating paid search.

Paid search not needed.

Will the Library provide the already completed layout in InDesign and the contractor just need to make it digital friendly, along with the SEO requirements?

The Library will provide InDesign files and image files used to produce the completed print edition of each LCM issue. The contractor shall produce a custom-designed digital version of each issue of LCM that uses continuous scrolling rather than page turning.

20 Is there any example of what specifically the Library of Congress is looking to achieve with this solicitation?

The only existing example of what we are looking for is a test issue produced by the test vendor, Vertiqul.

However, in the interest of ensuring a fair competition the Library is not providing the example as part of this competition.