Radio Stations

NAICS code 515112 covers Radio Stations, which provide broadcast programming through radio transmission. These stations generate content across various formats including news, music, talk radio, and specialized programming. The services involve creating, producing, and broadcasting radio content to local, regional, or national audiences. Radio stations may operate through terrestrial broadcast, digital streaming, or hybrid platforms. They generate revenue through advertising, sponsorships, and potentially subscription-based services.

The federal contract awards in this category predominantly focus on radio advertising services, equipment procurement, and broadcasting infrastructure. Most awards are purchase orders with firm fixed pricing, ranging from approximately $14,000 to $1.4 million. Key agencies awarding contracts include the Department of Veterans Affairs, which has consistently used radio advertising for outreach programs. Notable contractors include Audacy Operations, Beasley Media Group, iHeartCommunications, and Money Matters Radio. Contract durations typically span one to five years, with most awards not utilizing specific small business set-aside provisions. Performance locations appear concentrated in regions like New England, Hawaii, and Washington D.C.

The contract awards demonstrate a diverse range of radio-related procurements, including radio advertisement campaigns, radio program equipment purchases, satellite phone accessories, antenna site rentals, and specialized radio programming. Specific examples include Veterans Health Administration advertising campaigns, Hawaii Air National Guard radio advertising, and radio programming for stations like WMAL. The contracts reveal a strategic use of radio media for public outreach, marketing communication, and mission-specific information dissemination across various federal agencies.