Community Outreach & Social Media Management (Public Affairs)

SCOPE OF WORK (SOW)
Contract Title:
An opportunity to partner with specific radio programs that offer radio platforms specifically targeted at Veterans, combined with social media management support capabilities.
Background:
The Cincinnati VA Medical Center is looking to partner with a local radio station to provide access to established radio programs/segments to target and honor our nation s veterans throughout the week, and provide social media management support in a single package.
Scope:
Provide the services, described above, within the greater Cincinnati area to target the local veteran population with information about their benefits and how they can obtain the access to those benefits through the Cincinnati VA Medical Center and area CBOCs.
Specific Tasks:
ST #1: Provide (156) 30-second commercial spots during drive time programs and other times that have a high volume of listeners, with matching streaming on the station s mobile app. The commercials should air on local station B105 (FM) or similar.
ST#2: Provide the ability to plan out a 30-day social media content calendar, post the content (total 72 post over 6 months) according to the schedule and manage and monitor social media online content.
Performance Monitoring:
The VA will maintain all rights to any on-air content produced or promotional material distributed.
Place of Performance:
Services performed for the office listed below and targeted at the greater Cincinnati area and it s veteran population:
Director s Office
Cincinnati VA Medical Center
3200 Vine Street
Cincinnati, Ohio 45220-2637
513-861-3100
Station Code: 36C539
Period of Performance:
BASE: 3/12/19-9/11/19
Option #1: 9/12/19-3/11/20
Option #2: 3/12/20-9/11/20
Option #3: 9/12/20-3/11/21.