Brand Strategy and Marketing Services for The Weidner Center, UW-Green Bay

The Brand Strategy and Marketing Services contract for The Weidner Center at UW-Green Bay is a specialized multi-award vehicle focused on professional communication services. The vehicle covers comprehensive marketing and communication initiatives, specifically targeting brand strategy development, project-based communications, and internal communication services. Utilizing UNSPSC codes 80172000, 80172001, and 80172002, the contract enables the procurement of strategic marketing and communication solutions tailored to the university's needs, with an emphasis on supporting the Weidner Center's branding and communication objectives.

The contract was awarded by UW-SHARED SERVICES on March 7, 2022, with KHROME Agency identified as the prime contractor. The vehicle is geographically scoped to Wisconsin and aligns with NIGP code 91522 for Communications Marketing Services. While specific contract value details are not explicitly provided, the contract was executed following a competitive Request for Proposal (RFP) process initiated on December 6, 2021, with KHROME Agency's response submitted on January 5, 2022. The agreement incorporates standard terms and conditions, with provisions for potential amendments requiring mutual written consent from both parties.