Campaign management tool
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- FA300226D0004
- Awardee
-
Ogilvy Public Relations Worldwide LLC UEI YCLRN5L7BC19
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Task orders
- 2 $2,318,800 obligated
Award facts
- Opportunity
-
- Commercial Solutions Opening (CSO) for 338 Enterprise Sourcing Squadron (ESS) Human Capital Special Notice · FA300225SC002 · Posted Jun 13, 2025
- Combined order value
- $2,318,800 Current and potential, with all options
- Last date to order 12% complete
- IDV ceiling 15% used
- $15,000,000.00
- Maximum order
- $10,000,000.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Funding agency
- Defense Finance and Accounting Service Department of Defense
- NAICS code
- 513210 Software Publishers
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 37 offers Negotiated Proposal / Quote
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
The Defense Finance and Accounting Service awarded a single-award indefinite-delivery contract to Ogilvy Public Relations Worldwide LLC on April 1, 2026, for a campaign management tool with a $15 million ceiling and an ultimate completion date of March 30, 2031.
The contract carries no set-aside. Place of performance is Randolph Air Force Base, Texas. The IDIQ was issued in response to Air Education and Training Command's need for AI-enabled marketing and communications infrastructure supporting Air Force recruitment, procured under a Commercial Solutions Opening (CSO) framework issued by the 338th Enterprise Sourcing Squadron under DFARS 212.70 on June 13, 2025.
The base performance period runs five years. Two delivery orders have been issued under this IDIQ. On March 31, 2026, Air Education and Training Command issued a $486,800 firm fixed-price delivery order for campaign management tool deployment, configuration, and licensing, completing March 30, 2027. On April 10, 2026, Air Education and Training Command issued a $1.832 million firm fixed-price delivery order for campaign management tool delivery including training, knowledge transfer, sustainment, bundles of tokens, and AI agents, completing April 9, 2027. Both orders are performed at Randolph AFB, Texas.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Campaign management tool delivery order for training, knowledge transfer, sustainment, bundles of tokens, and AI agents. | Air Education and Training Command (USAF) | $1,832,000 | |
| Campaign management tool deployment and configuration, and licensing | Air Education and Training Command (USAF) | $486,800 |
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract FA300226D0004?
FA300226D0004 was awarded to Ogilvy Public Relations Worldwide LLC by Air Education and Training Command (Air Force) on April 1, 2026.
How much is contract FA300226D0004 worth?
Orders under FA300226D0004 have obligated $2,318,800. FA300226D0004's own ceiling is $15,000,000. A single order can be worth up to $10,000,000.
How many orders have been placed under contract FA300226D0004?
2 orders have been placed under FA300226D0004, the latest on April 10, 2026.
Which agency awarded contract FA300226D0004?
Air Education and Training Command (Air Force) awarded FA300226D0004, with funding from Defense Finance and Accounting Service (Department of Defense).
Who can order from contract FA300226D0004?
FA300226D0004 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract FA300226D0004 competed?
The extent of competition for FA300226D0004 was full and open competition. The government received 37 offers.
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