Campaign management tool
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- FA300226D0004
- Awardee
-
Ogilvy Public Relations Worldwide LLC UEI YCLRN5L7BC19
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Task orders
- 2 $2,318,800 obligated
Award facts
- Opportunity
-
- Commercial Solutions Opening (CSO) for 338 Enterprise Sourcing Squadron (ESS) Human Capital Special Notice · FA300225SC002 · Posted Jun 13, 2025
- Combined order value
- $2,318,800 Current and potential, with all options
- Last date to order 11% complete
- IDV ceiling 15% used
- $15,000,000.00
- Maximum order
- $10,000,000.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- NAICS code
- 513210 Software Publishers
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 37 offers Negotiated Proposal / Quote
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
Air Education and Training Command awarded a single-award indefinite-delivery contract to Ogilvy Public Relations Worldwide LLC on April 1, 2026, for a campaign management tool with a ceiling of $15 million and an ultimate completion date of March 31, 2031.
The contract originated from a Commercial Solutions Opening issued by the 338th Enterprise Sourcing Squadron at Joint Base San Antonio Randolph, Texas, in June 2025. The solicitation sought innovative commercial solutions for human capital services, with the first Area of Interest focusing on an AI-enabled marketing and communications campaign management system for Air Force recruitment operations. The CSO followed a three-phase evaluation process: white paper submissions (Phase I), potential pitch sessions (Phase II), and detailed technical and price proposals (Phase III). White papers were due November 3, 2025, with a pitch day scheduled for November 14, 2025, at Joint Base San Antonio Randolph. The government reserved the right to fund all, some, one, or none of the proposals submitted, with future Areas of Interest to be posted as capability gaps were identified.
The contract carries a five-year performance period and no set-aside designation. No recent task order activity under this IDIQ is described in the source.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Campaign management tool delivery order for training, knowledge transfer, sustainment, bundles of tokens, and AI agents. | Air Education and Training Command (USAF) | $1,832,000 | |
| Campaign management tool deployment and configuration, and licensing | Air Education and Training Command (USAF) | $486,800 |
Quick answers
Who was awarded contract FA300226D0004?
FA300226D0004 was awarded to Ogilvy Public Relations Worldwide LLC by Air Education and Training Command (Air Force) on April 1, 2026.
How much is contract FA300226D0004 worth?
Orders under FA300226D0004 have obligated $2,318,800. FA300226D0004's own ceiling is $15,000,000. A single order can be worth up to $10,000,000.
How many orders have been placed under contract FA300226D0004?
2 orders have been placed under FA300226D0004, the latest on April 10, 2026.
Who can order from contract FA300226D0004?
FA300226D0004 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract FA300226D0004 competed?
The extent of competition for FA300226D0004 was full and open competition. The government received 37 offers.
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