National education campaign & outreach contract (NEC) indefinite delivery indefinite quantity (IDIQ)

Ended Awarded Last action

Contract number
75FCMC18D0045
Awardee
Awarding agency
Task orders
12 $278,785,294 obligated

Award facts

Opportunity
Combined order value
  • $337,416,882 Current, with exercised options
  • $514,064,715 Potential, with all options
Last date to order 100% complete
IDV ceiling 9% used
$3,000,000,000.00
Maximum order
$3,000,000,000.00
Award type
Multiple award
Who can order
Only the awarding agency
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 6 offers Negotiated Proposal / Quote
Pricing
Time and Materials

Award details come from SAM.gov/FPDS.

About this IDV

Written by GovTribe AI ·

The Centers for Medicare and Medicaid Services (CMS) established the National Education Campaign & Outreach (NEC) Indefinite Delivery Indefinite Quantity (IDIQ) contract vehicle on September 1, 2018, with a $3 billion ceiling and an ultimate completion date of February 28, 2026. This multiple-award civilian contract, awarded without set-asides, enables CMS to procure comprehensive public health communications, strategic outreach, and marketing services from qualified contractors. Porter Novelli Public Services Inc., a Washington, D.C.-based marketing and communications firm, serves as a prime contractor under this vehicle, delivering services spanning public health campaign development, beneficiary outreach and education, strategic communications, data analytics, and consulting support to support various CMS programs and initiatives.

Under the NEC IDIQ, CMS has issued numerous delivery orders to Porter Novelli totaling approximately $547.6 million across multiple project areas, including Medicare Open Enrollment campaigns, healthcare fraud prevention and program integrity communications, children's health coverage outreach initiatives, Public Health Emergency unwinding assistance, and new-to-Medicare public education efforts. These time-and-materials delivery orders, valued individually between approximately $14,000 and $191.3 million, are performed at various Washington, D.C. locations and address critical communication needs for CMS's largest beneficiary education and enrollment programs. The contracted services support CMS's mission to enhance beneficiary awareness, enrollment, and understanding of Medicare, Medicaid, and Children's Health Insurance Program benefits through integrated national communications campaigns and targeted outreach strategies.

Task orders

Task order Ordering agency Obligated Awarded
The purpose of this statement of work is to plan, research, develop, execute and monitor communications activities… 75FCMC25FJ164 Centers for Medicare and Medicaid Services $3,856,778
Strategic communications for program integrity 75FCMC24F0172 Centers for Medicare and Medicaid Services $3,371,834
Medicare open enrollment (MOE) and new to medicare public education (nmpe) and outreach campaigns (OC) task order… 75FCMC24F0115 Centers for Medicare and Medicaid Services $54,107,973
Children's health coverage national outreach and enrollment campaign 75FCMC23F0001 Centers for Medicare and Medicaid Services $2,999,990
EOI::implementing the president's department of government efficiency cost efficiency initiative: modification to… 75FCMC22F0004 Centers for Medicare and Medicaid Services $6,277,999
Health care fraud prevention outreach & education campaign under the national education campaign & outreach contract… 75FCMC22F0003 Centers for Medicare and Medicaid Services $20,997,235
001440 PHE unwinding outreach public health emergency unwinding national outreach and enrollment campaign the purpose… 75FCMC22F0002 Centers for Medicare and Medicaid Services $16,486,242
Medicare open enrollment public education and outreach 75FCMC21F0001 Centers for Medicare and Medicaid Services $93,998,666
Communication efforts and initiatives shall be designed to prevent and reduce FWA in medicare, medicaid,(chip)… 75FCMC19F0002 Centers for Medicare and Medicaid Services $8,290,885
Childrens health coverage national outreach and enrollment campaign 75FCMC19F0001 Centers for Medicare and Medicaid Services $6,975,666
Medicare open enrollment public education and outreach task order 75FCMC18F0003 Centers for Medicare and Medicaid Services $61,407,597
National education campaign & outreach (NEC) strategic planning and kick-off task order 75FCMC18F0002 Centers for Medicare and Medicaid Services $14,435
Show all 12

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00014 $0
Supplemental Agreement for work within scope P00013 $0
Supplemental Agreement for work within scope P00012 $0
Other Administrative Action P00011 $0
Other Administrative Action P00010 $0
Other Administrative Action P00009 $0
Other Administrative Action P00008 $0
Other Administrative Action P00007 $0
Other Administrative Action P00006 $0
Other Administrative Action P00005 $0
Other Administrative Action P00004 $0
Supplemental Agreement for work within scope P00003 $0
Supplemental Agreement for work within scope P00002 $0
Other Administrative Action P00001 $0
Original award $0
Show all 15

Quick answers

Who was awarded contract 75FCMC18D0045?

75FCMC18D0045 was awarded to Porter Novelli Public Services Inc. by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on September 1, 2018.

How much is contract 75FCMC18D0045 worth?

Orders under 75FCMC18D0045 have obligated $278,785,294. Their combined current value, with exercised options, is $337,416,882. Their combined potential value, with all options, is $514,064,715. 75FCMC18D0045's own ceiling is $3,000,000,000. A single order can be worth up to $3,000,000,000.

How many orders have been placed under contract 75FCMC18D0045?

12 orders have been placed under 75FCMC18D0045, the latest on September 30, 2025.

Who can order from contract 75FCMC18D0045?

75FCMC18D0045 is a multiple award indefinite delivery contract. Only the awarding agency can place orders on it.

Is contract 75FCMC18D0045 part of a contract vehicle?

Yes. 75FCMC18D0045 is part of National Education Campaign and Outreach (NEC).

Was contract 75FCMC18D0045 competed?

The extent of competition for 75FCMC18D0045 was full and open competition. The government received 6 offers.

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