The Centers for Medicare and Medicaid Services (CMS), a civilian federal agency, has awarded an Indefinite Delivery Indefinite Quantity (IDIQ) contract to Porter Novelli Public Services Inc., a for-profit marketing and communications firm, for the National Education Campaign and Outreach (NEC) program. The base contract has a $3 billion ceiling value and a period of performance through August 2025.
Under this IDIQ, CMS has issued multiple delivery orders to Porter Novelli for a range of public health communications, outreach, and marketing services. These include developing and implementing national Medicare open enrollment campaigns, creating public health emergency outreach programs, supporting health care fraud prevention efforts, and conducting consumer awareness campaigns for programs like the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). The delivery orders, which do not have set-aside designations, utilize time-and-materials and firm-fixed-price pricing. The total value of the delivery orders summarized is over $500 million, with work to be performed primarily in Washington, D.C. through 2028. Porter Novelli has significant experience providing similar services to various federal civilian agencies.
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