The Centers for Medicare and Medicaid Services (CMS), a civilian agency within the U.S. Department of Health and Human Services (HHS), has awarded Ketchum Inc. an indefinite-delivery, indefinite-quantity (IDIQ) contract titled the "National Education Campaign and Outreach (NEC) IDIQ" valued at up to $3 billion. Under this IDIQ, Ketchum's Washington D.C. office doing business as Ketchum Public Relations has been awarded multiple delivery orders to provide a range of communications, outreach, and education services to support CMS's nationwide Medicare and Medicaid programs.
Key task orders awarded to date total over $150 million and cover activities such as promoting enrollment in low-income healthcare programs, communicating quality payment programs, conducting minority health outreach, and supporting the transition from fee-for-service to value-based care models. The work is predominantly conducted in the Washington D.C. metro area on a time-and-materials or firm-fixed-price basis, without any socioeconomic set-asides. This IDIQ contract has an ultimate completion date of August 31, 2025, providing CMS with a flexible vehicle to procure nationwide education and outreach support for its major healthcare initiatives.
Generated 6/12/24, 9:08 AM