The center for tobacco products public education campaign

Ended Indefinite Delivery Contract Awarded Last action

Contract number
75F40121D00016
Awardee
Awarding agency
Task orders
5 $593,578,456 obligated

Award facts

Opportunity
Combined order value
$593,578,456 Current and potential, with all options
Last date to order 100% complete
IDV ceiling 66% used
$900,000,000.00
Maximum order
$900,000,000.00
Award type
Single award
Who can order
Only the awarding agency
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 2 offers Negotiated Proposal / Quote
Pricing
Order Dependent (IDV only)
Legislative mandates

Award details come from SAM.gov/FPDS.

About this IDV

Written by GovTribe AI ·

The Food and Drug Administration (FDA) awarded a $900 million single-award indefinite delivery contract to True North Communications Inc., doing business as FCB New York Division (FCB NY), for the Center for Tobacco Products' public education campaign. The contract aims to procure comprehensive campaign services, including media strategy development, media planning and implementation, and public health messaging to promote behavior change and educate the public about tobacco-related health risks.

The contract includes several task orders awarded to FCB NY, including a $287 million time and materials order for the CTP National Education Campaign Program, a $95.8 million order for the National Education Campaign Program, and a $77 million order for public health education initiatives. These task orders demonstrate FCB NY's expertise in designing and executing large-scale public outreach and education programs for the FDA, with a focus on tobacco prevention and behavior change. The work is primarily performed in New York, NY and Silver Spring, MD, and the contract has an ultimate completion date of June 30, 2026.

Task orders

Task order Ordering agency Obligated Awarded
Protecting americans from tobacco-related health risks and chronic disease 75F40126F19004 Food and Drug Administration $82,488,544
CTP national public education campaigns program 75F40125F19005 Assistant Secretary for Financial Resources $51,154,511
National education campaign program task order 75F40124F19003 Food and Drug Administration $77,060,488
National education campaign program task order 75F40123F19002 Food and Drug Administration $95,800,000
CTP national education campaign program TO1 75F40121F19001 Food and Drug Administration $287,074,928

Transactions

Action Obligated Date
Other Administrative Action P00005 $0
Other Administrative Action P00004 $0
Other Administrative Action P00003 $0
Other Administrative Action P00002 -$3,000
Other Administrative Action P00001 $0
Original award $3,000

Quick answers

Who was awarded contract 75F40121D00016?

75F40121D00016 was awarded to True North Communications Inc. by Food and Drug Administration (Department of Health and Human Services) on July 6, 2021.

How much is contract 75F40121D00016 worth?

Orders under 75F40121D00016 have obligated $593,578,456. 75F40121D00016's own ceiling is $900,000,000. A single order can be worth up to $900,000,000.

How many orders have been placed under contract 75F40121D00016?

5 orders have been placed under 75F40121D00016, the latest on July 1, 2026.

Who can order from contract 75F40121D00016?

75F40121D00016 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract 75F40121D00016 competed?

The extent of competition for 75F40121D00016 was full and open competition. The government received 2 offers.

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