The Food and Drug Administration awarded a single-award indefinite delivery contract to True North Communications Inc., doing business as FCB New York, with a potential value of $900 million. The contract aims to procure comprehensive campaign services to support the Center for Tobacco Products' multiple public education initiatives. Task orders issued to date include a $95.8 million order for a National Education Campaign Program and a $287 million order to support the CTP National Education Campaign Program. Work is to be performed in Silver Spring, Maryland and New York, New York through December 2026.
The originating pre-solicitation notice sought full-service advertising agencies capable of financing media buys up to $100 million to develop targeted strategies and implement national and niche media campaigns promoting behavior change. Responders were required to demonstrate success achieving behavior change for populations under 500,000 and experience targeting at-risk groups. The goal was to obtain services for existing and future tobacco prevention initiatives aligned with the FDA's mandate to educate the public on health risks and reduce tobacco use.
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