Delivery Order 75F40121D00016-75F40124F19003

Award Date 9/11/24
Potential Completion Date 1/11/28
Potential Value $77M
Ultimate Awardee
Not listed
Federal Contract Vehicle
Set-Aside Type
No Set-Aside Used
Extent Competed
Full and Open Competition
Major Defense Program
Not listed
Pricing Type
Time and Materials
Place of Performance
New York, NY 10001, USA
Solicitation Procedures
Negotiated Proposal / Quote
Number Of Offers Received
Not listed
Legislative Mandate
Service Contract Act
National Interest Action
Not listed
Research Type
Not listed
Primary Consortia Member
Not listed
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  • 75F40121D00016
    Indefinite Delivery Contract
  • 75F40121D00016-75F40124F19003
    Delivery Order

This federal contract award was issued by the Food and Drug Administration (FDA) to True North Communications Inc., doing business as FCB New York Division (FCB NY), a for-profit strategic communications and advertising services firm. The $77,060,488 task order contract is for the National Education Campaign Program, which is a delivery order contract type paid on a time and materials basis without a set-aside designation.

FCB NY has a significant history of federal contract awards with the FDA, including a $900 million indefinite delivery contract for the Center for Tobacco Products' public education initiatives. This latest task order contract continues FCB NY's work designing and implementing large-scale public health education and outreach campaigns for the FDA, drawing on its expertise in strategic communications, media campaigns, and influencing target populations. The contract work is primarily performed in New York and Silver Spring, Maryland.

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