Title: national communications, marketing, and media support objective: provide timely and effective mechanism to obtain technical services supporting a full range of communication activities. Such…
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- 693JJ924D000016
- Awardee
-
Stratacomm, LLC UEI G817AAQLEAJ3
- Awarding agency
-
National Highway Traffic Safety Administration
Department of Transportation
- Task orders
- 1 $109,574,456 obligated
Award facts
- Opportunity
-
- Request for Information (RFI) and Industry Day Notice for the National Highway Traffic Safety Administration (NHTSA) for National Communications, Marketing, and Media Support Pre-Solicitation · 693JJ924R000013 · Posted Dec 1, 2022
- Combined order value
-
- $131,736,448 Current, with exercised options
- $154,775,664 Potential, with all options
- Last date to order 46% complete
- IDV ceiling 33% used
- $328,965,688.45
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 17 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
The National Highway Traffic Safety Administration awarded a single-award indefinite-delivery contract to Stratacomm, LLC for national communications, marketing, and media support services with a ceiling value of $328,965,688.45 on September 30, 2024.
Work is performed in Washington, D.C. The IDIQ provides a mechanism to obtain technical services supporting a full range of communication activities, including planning, media buying, marketing, market research, advertising, partnership development, and event planning. The contract includes incorporation of FAR 52.222-90 addressing DEI discrimination by federal contractors and the revised electronic submission of payment requests under TAR 1252.232-70.
The period of performance extends through March 4, 2029. The originating solicitation, posted December 1, 2022 with proposals due January 31, 2023, sought comprehensive strategic communications expertise.
A modification issued on September 30, 2024 updated the limitation of funds and added incremental funding of $154,775,657.49, structured on a time-and-materials basis. This modification reflects NHTSA's continued reliance on Stratacomm to execute national safety communication strategies and vehicle-related public awareness campaigns supporting the agency's mission to reduce transportation-related injuries and fatalities.
Description
Title: national communications, marketing, and media support objective: provide timely and effective mechanism to obtain technical services supporting a full range of communication activities. Such activities include but are not limited to plann
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Modification to update section g.2 limitation of funds | National Highway Traffic Safety Administration | $109,574,459 |
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract 693JJ924D000016?
693JJ924D000016 was awarded to Stratacomm, LLC by National Highway Traffic Safety Administration (Department of Transportation) on September 30, 2024.
How much is contract 693JJ924D000016 worth?
Orders under 693JJ924D000016 have obligated $109,574,456. Their combined current value, with exercised options, is $131,736,448. Their combined potential value, with all options, is $154,775,664. 693JJ924D000016's own ceiling is $328,965,688.
How many orders have been placed under contract 693JJ924D000016?
1 order has been placed under 693JJ924D000016, the latest on September 30, 2024.
Who can order from contract 693JJ924D000016?
693JJ924D000016 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract 693JJ924D000016 competed?
The extent of competition for 693JJ924D000016 was full and open competition. The government received 17 offers.
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