Modification to update section g.2 limitation of funds

Active Awarded Last action

Contract number
693JJ924F00181N
Awardee
Awarding agency
Obligated
$109,574,459

Award facts

Contract value 71% obligated
  • $131,736,448.80 Current, with exercised options
  • $154,775,657.49 Potential, with all options
Completion date 47% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Time and Materials
Place of performance
Washington, DC 20036, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Funding Only Action P00009 · Modification to add incremental funding $23,000,000
Funding Only Action P00008 · Title: national communications, marketing, and media support $4,000,000
Additional Work (new agreement, FAR part 6 applies) P00006 · Modification to add funding for night shoot $89,869
Funding Only Action P00005 $6,100,000
Funding Only Action P00004 · Modification to add incremental funding $31,284,400
Change Order P00003 · Modification to add incremental funding for speed campaign $12,800,000
Other Administrative Action P00002 $13,163,530
Other Administrative Action P00001 $10,052,070
Original award Obtain national and regional marketing and communication services as a task order under 693JJ924R000013. $12,109,920

About this award

The National Highway Traffic Safety Administration awarded a modification to Stratacomm, LLC, a Washington, D.C.-based strategic communications firm, to update the limitation of funds and add incremental funding under an existing indefinite delivery contract for national communications, marketing, and media support services. The contract modification was awarded on September 30, 2024, with a ceiling value of $154.8 million and an ultimate completion date of March 4, 2029. This delivery order operates on a time and materials pricing basis with no set-aside designation and is performed in Washington, D.C. The contract is part of NHTSA's broader $328.96 million single-award indefinite delivery contract vehicle with Stratacomm, which provides comprehensive communications expertise and flexible task order mechanisms for the agency's strategic initiatives.

Stratacomm has established itself as a key communications contractor for federal transportation agencies, delivering integrated communication solutions across vehicle safety awareness campaigns and public outreach programs. The company's work under this NHTSA contract encompasses services including strategic communications planning, media planning and buying, marketing, market research, advertising, partnership development, and event planning. These services support NHTSA's mission to reduce vehicle-related injuries and fatalities through comprehensive national safety communication strategies. The modification reflects the agency's continued reliance on Stratacomm's communications expertise to execute its ongoing public awareness and transportation safety initiatives.

Quick answers

Who was awarded contract 693JJ924F00181N?

693JJ924F00181N was awarded to Stratacomm, LLC by National Highway Traffic Safety Administration (Department of Transportation) on September 30, 2024.

How much is contract 693JJ924F00181N worth?

The government has obligated $109,574,459 on 693JJ924F00181N. Its current value, with exercised options, is $131,736,449. Its potential value, with all options, is $154,775,657.

Is contract 693JJ924F00181N an order under another contract?

Yes. 693JJ924F00181N is a delivery order under 693JJ924D000016, an indefinite delivery contract.

Was contract 693JJ924F00181N competed?

The extent of competition for 693JJ924F00181N was full and open competition.

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