DLI - marketing and recruiting enhancement to usajobs.GOV for high demand and low supply foreign language instructors.
Active Blanket Purchase Agreement Awarded Last action
- Contract number
- W91QF424A0006
- Awardee
-
Adz ETC Inc. UEI KVMGMVNK7NB4
- Awarding agency
-
MICC Fort Leavenworth
Mission and Installation Contracting Command, Department of Defense
- Task orders
- 2 $86,667 obligated
Award facts
- Opportunity
-
- 24-Q-0040 Recruiting Platform Language Instructors Pre-Solicitation · W91QF424Q0040 · Posted Apr 12, 2024
- Combined order value
- $86,667 Current and potential, with all options
- Last date to order 43% complete
- IDV ceiling 19% used
- $462,750.00
- Maximum order
- $100,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- Contracting staff
- Funding agency
- Training and Doctrine Command Department of the Army, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Pricing
- Order Dependent (IDV only)
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this IDV
The U.S. Army Training and Doctrine Command (TRADOC), a defense agency component, awarded a multiple-award Blanket Purchase Agreement valued at $462,750 to Adz ETC Inc., a woman-owned small business based in Menomonee Falls, Wisconsin, effective August 30, 2024, through August 29, 2029. This indefinite delivery/indefinite quantity contract vehicle was established to provide marketing and recruitment enhancement services for USAJOBS.gov focused on attracting high-demand and low-supply foreign language instructors for the Defense Language Institute Foreign Language Center. The original procurement, announced as a pre-solicitation notice in April 2024, sought qualified contractors capable of implementing targeted outreach and recruitment strategies to identify and engage potential candidates for critical foreign language instruction positions supporting Department of Defense personnel training requirements. Adz ETC Inc. specializes in developing customized digital advertising campaigns, managing job board subscriptions, and executing online recruitment strategies designed to attract specialized candidates across federal agencies.
Under this BPA vehicle, TRADOC has issued multiple task orders to support recruitment marketing initiatives. Two documented calls totaling $86,666.99 include a $41,246.32 order awarded September 17, 2024 (with total small business set-aside designation) for direct language instructor marketing and recruiting services in Monterey, California, with completion by September 22, 2024, and a $45,420.69 order awarded September 5, 2025 for marketing and recruiting platform services at the Presidio of Monterey, California, with completion targeted for September 4, 2026. Both task orders utilize firm fixed-price structures without set-aside designations at the individual order level, demonstrating TRADOC's utilization of the BPA as a flexible procurement mechanism to execute ongoing recruitment marketing support aligned with the Defense Language Institute Foreign Language Center's mission to fill critical foreign language instructor positions.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| UGE OY1 marketing and recruting platform | MICC Fort Leavenworth | $45,421 | |
| DLI mkting & recruiting | MICC Fort Leavenworth | $41,246 |
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract W91QF424A0006?
W91QF424A0006 was awarded to Adz ETC Inc. by MICC Fort Leavenworth (Mission and Installation Contracting Command) on August 30, 2024.
How much is contract W91QF424A0006 worth?
Orders under W91QF424A0006 have obligated $86,667. W91QF424A0006's own ceiling is $462,750. A single order can be worth up to $100,000.
How many orders have been placed under contract W91QF424A0006?
2 orders have been placed under W91QF424A0006, the latest on September 5, 2025.
Which agency awarded contract W91QF424A0006?
MICC Fort Leavenworth (Mission and Installation Contracting Command) awarded W91QF424A0006, with funding from Training and Doctrine Command (Department of the Army).
Who can order from contract W91QF424A0006?
W91QF424A0006 is a multiple award blanket purchase agreement. Only the awarding agency can place orders on it.
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