RRB advertising BPA
Active Blanket Purchase Agreement Awarded Last action
- Contract number
- W912JM23A0003
- Awardee
-
Alliance Activation, LLC UEI P4LUL3TG4LM5
- Awarding agency
-
Georgia National Guard
Army National Guard, Department of Defense
- Task orders
- 8 $104,988 obligated
Award facts
- Opportunity
-
- W912JM23Q0013 Solicitation number
- Combined order value
- $104,988 Current and potential, with all options
- Last date to order 66% complete
- IDV ceiling 42% used
- $250,000.00
- Maximum order
- $25,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- Contracting staff
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541820 Public Relations Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
The Department of the Army awarded Alliance Activation, LLC a multiple-award blanket purchase agreement for advertising services. The BPA has a potential value of $250,000 and a period of performance through July 2028 for ordering advertising services.
Alliance Activation, LLC will provide a range of advertising services to support the Department of the Army's public affairs and community outreach efforts. As a multiple-award BPA, individual task orders will be competed among BPA holders for specific advertising projects. Common Army advertising requirements include developing print, digital, and multimedia materials to promote recruitment, community events, and inform the public about the Army's missions and initiatives. The BPA aims to procure these creative and placement services under an indefinite delivery vehicle for the agency's various public affairs offices nationwide.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Provisions at RRB events at coahulla creek and sequoyah high schools. | Georgia National Guard (ARNG) | $2,209 | |
| RRB - BPA call 24-26 AA | Georgia National Guard (ARNG) | $2,412 | |
| RRB BPA call #16 - #19 | Georgia National Guard (ARNG) | $5,367 | |
| Blueprint - golden crust - school feed | Georgia National Guard (ARNG) | $0 | |
| Billboards region 3 | Georgia National Guard (ARNG) | $25,000 | |
| Billboards region 1 | Georgia National Guard (ARNG) | $25,000 | |
| Billboards region 2 | Georgia National Guard (ARNG) | $25,000 | |
| Alliance-media buy | Georgia National Guard (ARNG) | $20,000 |
Quick answers
Who was awarded contract W912JM23A0003?
W912JM23A0003 was awarded to Alliance Activation, LLC by Georgia National Guard (Army National Guard) on July 11, 2023.
How much is contract W912JM23A0003 worth?
Orders under W912JM23A0003 have obligated $104,988. W912JM23A0003's own ceiling is $250,000. A single order can be worth up to $25,000.
How many orders have been placed under contract W912JM23A0003?
8 orders have been placed under W912JM23A0003, the latest on February 20, 2025.
Which agency awarded contract W912JM23A0003?
Georgia National Guard (Army National Guard) awarded W912JM23A0003, with funding from Department of the Army (Department of Defense).
Who can order from contract W912JM23A0003?
W912JM23A0003 is a multiple award blanket purchase agreement. Only the awarding agency can place orders on it.
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