Request a recompete of DEA media awareness campaign BPA w/ 4 option years.
Active Awarded Last action
- Contract number
- 15DDHQ25A00000017
- Awardee
-
A. Bright Idea, LLC UEI QUNFGUXVAQL3
- Awarding agency
-
Drug Enforcement Administration
Department of Justice
- Task orders
- 22 $10,989,305 obligated
Award facts
- Combined order value
- $11,004,305 Current and potential, with all options
- Last date to order 31% complete
- Maximum order
- $7,696,398.75
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541820 Public Relations Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Woman-Owned Small Business
- Competition
- Full and Open Competition · 4 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this IDV
The Drug Enforcement Administration established a Blanket Purchase Agreement with A. Bright Idea, LLC, a Woman-Owned Small Business, on April 7, 2025, valued at $7.596 million through April 3, 2030, under the GSA Multiple Award Schedule.
The BPA is set aside for woman-owned small businesses. Work is performed in Bel Air, Maryland. The agreement procures marketing, advertising, public relations, and creative services supporting the DEA's drug prevention and public awareness campaigns, including national media campaign development and execution, public service announcement production and placement, toolkit materials creation, and strategic communications support.
Recent BPA calls include a $2.501 million time-and-materials call for Take Back Day fall and Every Day winter campaigns (August 15, 2025 to April 15, 2026); a $2.5 million firm fixed price call for Take Back Day fall 2026 and Every Day winter 2026–2027 (July 20, 2026 to April 15, 2027); a $1.07 million firm fixed price call for the DEA Podcast "DEA Debrief" (April 20, 2026 to April 19, 2027); a $606,000 time-and-materials call for national media awareness and public relations (July 23, 2025 to July 22, 2026); a $500,000 labor-hours call for the Fentanyl Free America Campaign (September 23, 2025 to April 15, 2026); and a $500,000 firm fixed price call for the Every Day Is Take Back Day Summer 2026 campaign (March 1, 2026 to December 15, 2026). Additional calls include regional digital media campaigns, Operation Engage media engagement work, and Red Ribbon Week public service announcement production at values ranging from $15,000 to $139,997.
Task orders
Show all 22
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract 15DDHQ25A00000017?
15DDHQ25A00000017 was awarded to A. Bright Idea, LLC by Drug Enforcement Administration (Department of Justice) on April 7, 2025.
How much is contract 15DDHQ25A00000017 worth?
Orders under 15DDHQ25A00000017 have obligated $10,989,305. Their combined current value, with exercised options, is $11,004,305. A single order can be worth up to $7,696,399.
How many orders have been placed under contract 15DDHQ25A00000017?
22 orders have been placed under 15DDHQ25A00000017, the latest on September 14, 2026.
Who can order from contract 15DDHQ25A00000017?
15DDHQ25A00000017 is a single award blanket purchase agreement. Only the awarding agency can place orders on it.
Is contract 15DDHQ25A00000017 under another contract?
Yes. 15DDHQ25A00000017 is a blanket purchase agreement under 47QRAA25D005B, a federal supply schedule, on Multiple Award Schedule (MAS).
Was contract 15DDHQ25A00000017 competed?
The extent of competition for 15DDHQ25A00000017 was full and open competition. The government received 4 offers. It was set aside: Woman-Owned Small Business.
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