Avian health outreach media campaign A.K.A. Defend the flock
Active Awarded
- Contract number
- 12639523A0041
- Awardee
-
Crosby Marketing Communications Inc. UEI SUNNT37THW97
- Awarding agency
-
Marketing and Regulatory Programs Business Services
Animal and Plant Health Inspection Service, Department of Agriculture
- Task orders
- 5 $1,831,000 obligated
Award facts
- Combined order value
- $1,831,000 Current and potential, with all options
- Last date to order 62% complete
- IDV ceiling 92% used
- $2,000,000.00
- Maximum order
- $700,000.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Funding agency
- Legislative and Public Affairs Animal and Plant Health Inspection Service, Department of Agriculture
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition · 4 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this IDV
The USDA-APHIS awarded a single-award Blanket Purchase Agreement (BPA) to Crosby Marketing Communications Inc. for an Avian Health Outreach Media Campaign, also known as Defend the Flock. The BPA's potential value is $2 million over five years ending September 2028.
Under the BPA, Crosby received an initial $350,000 firm fixed price Call Order 1 to provide media campaign services from its Riverdale, Maryland location. The campaign aims to inform the public on avian health issues to prevent the spread of diseases affecting poultry. USDA-APHIS works to safeguard American agriculture and has an interest in engaging stakeholders on biosecurity practices to protect the nation's food supply and economy.
The contract was awarded as a total small business set-aside under the Multiple Award Schedule. The BPA and first call order allow USDA-APHIS to disseminate important messages to the public over the five-year period of performance on key issues facing the poultry industry. Crosby will leverage its experience in outreach campaigns to raise awareness and support the agency's mission.
Task orders
Quick answers
Who was awarded contract 12639523A0041?
12639523A0041 was awarded to Crosby Marketing Communications Inc. by Marketing and Regulatory Programs Business Services (Animal and Plant Health Inspection Service) on September 29, 2023.
How much is contract 12639523A0041 worth?
Orders under 12639523A0041 have obligated $1,831,000. 12639523A0041's own ceiling is $2,000,000. A single order can be worth up to $700,000.
How many orders have been placed under contract 12639523A0041?
5 orders have been placed under 12639523A0041, the latest on March 9, 2026.
Which agency awarded contract 12639523A0041?
Marketing and Regulatory Programs Business Services (Animal and Plant Health Inspection Service) awarded 12639523A0041, with funding from Legislative and Public Affairs (Animal and Plant Health Inspection Service).
Who can order from contract 12639523A0041?
12639523A0041 is a single award blanket purchase agreement. Only the awarding agency can place orders on it.
Is contract 12639523A0041 under another contract?
Yes. 12639523A0041 is a blanket purchase agreement under 47QRAA19D0010, a federal supply schedule, on Multiple Award Schedule (MAS).
Was contract 12639523A0041 competed?
The extent of competition for 12639523A0041 was full and open competition. The government received 4 offers. It was set aside: Total Small Business.
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