Non-commercial sustaining announcements services for akarng recruiting and retention
Ended Purchase Order Awarded Last action
- Contract number
- W91ZRU24P0010
- Awardee
-
Alaska Broadcasters Association Inc. UEI C534UUFFDQ75
- Awarding agency
-
Alaska National Guard
Army National Guard, Department of Defense
- Obligated
- $200,000
Award facts
- Opportunity
-
- Alaska Army National Guard Non-Commercial Sustaining Announcements FY2024 Solicitation · W91ZRU24R0014 · Posted Jul 23, 2024
- Contract value 100% obligated
- $199,999.98 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 3 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Anchorage, AK 99503, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $100,000 | |
| Original award | $100,000 |
About this award
The Alaska National Guard awarded a modification to exercise Option Year One of contract W91ZRU-24-P-0010 to Alaska Broadcasters Association Inc. (UEI: C534UUFFDQ75) for Non-Commercial Sustaining Announcements services supporting AKARNG recruiting and retention efforts. This firm-fixed-price purchase order, valued at approximately $200K, was awarded without a set-aside designation following a full and open competition. Performance will be executed in Anchorage, Alaska, with an ultimate completion date of September 30, 2026.
Under this contract, Alaska Broadcasters Association will deliver radio and television advertising services designed to promote the benefits of joining the Alaska Army National Guard and generate quality leads for military recruiting and retention. The solicitation, posted July 23, 2024, sought a contractor to reach a state-wide target audience through non-commercial sustaining announcements, with the objective of achieving a frequency rate of at least seven advertisement exposures per viewer. The base contract period runs from October 1, 2024 through September 30, 2025, with one available 12-month option period, and was evaluated based on a best value determination considering both price and technical acceptability.
Quick answers
Who was awarded contract W91ZRU24P0010?
W91ZRU24P0010 was awarded to Alaska Broadcasters Association Inc. by Alaska National Guard (Army National Guard) on October 1, 2024.
How much is contract W91ZRU24P0010 worth?
The government has obligated $200,000 on W91ZRU24P0010.
Was contract W91ZRU24P0010 competed?
The extent of competition for W91ZRU24P0010 was competed under sap. The government received 3 offers.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award