Provide advertising at university sporting events in support of recruiting and retention battalion.
Ended Purchase Order Awarded Last action
- Contract number
- W912LC24PA006
- Awardee
-
Learfield College LLC UEI XF75UZ6SC1W8
- Awarding agency
-
Colorado National Guard
Army National Guard, Department of Defense
- Obligated
- $249,800
Award facts
- Contract value 67% obligated
-
- $249,799.92 Current, with exercised options
- $374,699.88 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Fort Collins, CO 80521, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $124,900 | |
| Other Administrative Action | $0 | |
| Original award | $124,900 |
About this award
The Colorado National Guard awarded a $374,699.88 firm fixed-price purchase order to IMG College, LLC for advertising services at university sporting events in support of recruiting and retention efforts for the Battalion. The contract, awarded on September 26, 2024, with an ultimate completion date of September 25, 2027, represents a non-set-aside competitive procurement. Performance will take place at Fort Collins, Colorado. IMG College specializes in facilitating advertising partnerships between government entities and university athletic departments, leveraging collegiate sports platforms to reach target audiences for military recruitment and retention initiatives.
IMG College's scope of work encompasses comprehensive advertising services including digital advertisements, signage, sports sponsorships, broadcast promotions, and media visibility across university athletic programs. The company has established itself as a key provider of targeted advertising services to multiple military and government agencies, including the Army National Guard, Air National Guard, and various state National Guard units. As a for-profit limited liability company based in Winston-Salem, North Carolina and registered in the System for Award Management since 2011, IMG College brings established expertise in connecting federal agencies with collegiate audiences through strategic marketing initiatives aligned with military personnel recruitment and retention objectives.
Quick answers
Who was awarded contract W912LC24PA006?
W912LC24PA006 was awarded to Learfield College LLC by Colorado National Guard (Army National Guard) on September 26, 2024.
How much is contract W912LC24PA006 worth?
The government has obligated $249,800 on W912LC24PA006. Its potential value, with all options, is $374,700.
Was contract W912LC24PA006 competed?
The extent of competition for W912LC24PA006 was not competed under sap. The government received 1 offer.
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