This is a $374,699.88 firm fixed price purchase order award to IMG College, LLC, a for-profit limited liability company, by the Colorado National Guard. The contract is to provide advertising at university sporting events in support of recruiting and retention for the National Guard. The award has no set-aside designation and is intended to facilitate advertising partnerships between the National Guard and university athletic departments to promote awareness and drive recruitment through digital ads, signage, sports sponsorships, broadcast promotions, and other media visibility across collegiate athletic programs. This contract award is one of several similar awards IMG College has received from various military branches, including the Army National Guard, Air National Guard, Army, Air Force, and Navy, to connect with target demographics through collegiate sports.
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