CU athletics advertising option year 2
Ended Purchase Order Awarded Last action
- Contract number
- W912LC21P0040
- Awardee
-
Learfield College LLC UEI XF75UZ6SC1W8
- Awarding agency
-
Colorado National Guard
Army National Guard, Department of Defense
- Obligated
- $226,600
Award facts
- Contract value 100% obligated
- $226,600.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Aurora, CO 80011, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $113,300 | |
| Original award | $113,300 |
About this award
This is a firm fixed price purchase order contract awarded by the Department of the Army Colorado Army National Guard to IMG College, LLC, a for-profit limited liability company, for advertising and promotional services in support of federal recruiting campaigns. The contract, titled "CU ATHLETICS ADVERTISING OPTION YEAR 2," has a potential value of $226,600.00 and a completion date of September 24, 2023. The contract is not set aside. Through this and past contract awards, IMG College has facilitated advertising partnerships between federal agencies, including the Army National Guard, Air National Guard, Army, Air Force, and Navy, and university athletic programs to promote awareness and drive recruitment. The services provided include digital ads, signage, sports sponsorships, broadcast promotions, and other media visibility across schools such as the University of Colorado, Colorado State University, and others.
Quick answers
Who was awarded contract W912LC21P0040?
W912LC21P0040 was awarded to Learfield College LLC by Colorado National Guard (Army National Guard) on September 28, 2021.
How much is contract W912LC21P0040 worth?
The government has obligated $226,600 on W912LC21P0040.
Was contract W912LC21P0040 competed?
The extent of competition for W912LC21P0040 was competed under sap. The government received 1 offer.
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