Contractor shall develop and execute a comprehensive marketing program that includes branding, engagements, leads, and recruiter support to help indiana army national guard achieve recruitment and…
Ended Purchase Order Awarded Last action
- Contract number
- W912L925PA040
- Awardee
-
Bluf Agency LLC UEI XCHLCZ79MB26
- Awarding agency
-
Indiana National Guard
Army National Guard, Department of Defense
- Obligated
- $249,500
Award facts
- Opportunity
-
- Indiana (INARNG) Marketing Program Support Solicitation · W912L925Q9011 · Posted Aug 25, 2025
- Contract value 100% obligated
- $249,500.04 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R699 Support- Administrative: Other
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 14 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Indianapolis, IN 46241, USA
Award details come from SAM.gov/FPDS.
About this award
The Indiana Army National Guard awarded a $249,500.04 firm fixed-price purchase order to Bluf Agency LLC, a women-owned small business based in Atlanta, Georgia, to develop and execute a comprehensive marketing program supporting recruitment and retention objectives. The contract, designated as a Total Small Business set-aside, runs through September 28, 2026, and encompasses branding initiatives, engagement campaigns, lead generation, and recruiter support services. Performance will be conducted in Indianapolis, Indiana, where Bluf Agency will deliver monthly consulting sessions, media planning, digital asset management, Geographic Information Systems-based market research, and training to support the Indiana Army National Guard Recruiting and Retention Battalion's mission to generate qualified leads from non-prior service individuals aged 17–34.
Bluf Agency LLC brings established expertise in military recruitment marketing, having successfully executed similar contracts for multiple state National Guard organizations including those in Arkansas, Alabama, New Mexico, Arizona, and Maryland. The company's service offerings align directly with the solicitation requirements, which emphasized best-value evaluation based on technical capability, past performance, and price. As a certified Women-Owned Small Business and Veteran-Owned Business, Bluf Agency's selection underscores the Department of Defense's continued investment in leveraging specialized digital marketing and lead generation capabilities to support state-level military recruiting initiatives across the nation.
Description
Contractor shall develop and execute a comprehensive marketing program that includes branding, engagements, leads, and recruiter support to help indiana army national guard achieve recruitment and retention goals.
Quick answers
Who was awarded contract W912L925PA040?
W912L925PA040 was awarded to Bluf Agency LLC by Indiana National Guard (Army National Guard) on September 29, 2025.
How much is contract W912L925PA040 worth?
The government has obligated $249,500 on W912L925PA040.
Was contract W912L925PA040 competed?
The extent of competition for W912L925PA040 was competed under sap. The government received 14 offers. It was set aside: Total Small Business.
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