Indiana (INARNG) Marketing Program Support

The Indiana Army National Guard is soliciting marketing program support services through a Firm Fixed Price procurement (W912L9-25-Q-9011) aimed at developing comprehensive marketing packages to generate qualified recruitment leads for non-prior service individuals aged 17-34. The services encompass campaign management, monthly reporting, media planning, digital asset management, recruiting location optimization, and market research utilizing Geographic Information Systems analytics. Specific deliverables include monthly consulting sessions, online and in-person training, custom maps, digital business cards, QR codes, and comprehensive media and marketing strategy development. The government will evaluate offers based on three primary factors: technical capability, past performance, and price, using a best-value determination approach that allows trade-offs between price and non-price factors. Questions will be accepted until August 27, 2025 at 4 PM Eastern time, with quotes due by 4 PM Eastern time on September 2, 2025, submitted via email to brian.williams132.civ@army.mil.

This procurement is designated as a 100% Small Business set-aside under Federal Acquisition Regulation Part 19.502-2(b), restricting competition to qualified small business concerns. The solicitation does not identify any incumbent contractors or provide specific award values or budget ranges for the marketing support services. The contract performance period consists of a base year running from September 26, 2025 through September 25, 2026, with services supporting the Indiana Army National Guard Recruiting and Retention Battalion's mission. The place of performance is Indianapolis, Indiana, where the contractor will provide ongoing marketing program support to enhance recruitment efforts. The government intends to award the contract without discussions to the responsible offeror whose conforming quote represents the best value, though they reserve the right to conduct negotiations if necessary.