Metronews fall advertising base year
Ended Purchase Order Awarded Last action
- Contract number
- W912L823P0048
- Awardee
-
West Virginia Radio Corporation UEI L2ESYL2VC8F7
- Awarding agency
-
West Virginia National Guard
Army National Guard, Department of Defense
- Obligated
- $75,000
Award facts
- Opportunity
-
- W912L823R0009 Solicitation number
- Contract value 100% obligated
- $75,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Everettville, WV 26505, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $25,000 | |
| Exercise an Option | $25,000 | |
| Original award | $25,000 |
About this award
The Department of the Army awarded a $75,000 firm fixed price purchase order to West Virginia Radio Corporation (doing business as Pikewood Digital) on August 2, 2023, for recruiting and retention advertising services under the MetroNews Fall Advertising Base Year contract. The scope of work includes a marketing package comprising radio advertising and associated digital platform services to support Army recruiting and retention initiatives in the Everettville, West Virginia area, with performance extending through August 20, 2026. This contract was not designated as a set-aside procurement.
West Virginia Radio Corporation is a for-profit subchapter S corporation specializing in advertising and media services for federal agencies. The company has established a track record delivering similar radio and digital advertising services across multiple federal clients, including the Department of Justice, Department of the Air Force, and Bureau of Prisons, primarily focused on recruiting campaigns and public service announcements. The MetroNews contract represents the company's continued engagement with defense recruiting initiatives and reflects the Army's ongoing investment in targeted advertising to support force recruitment and retention objectives in regional markets.
Subawards
| Subcontractor | Amount | Awarded |
|---|---|---|
| Subcontractor not on record | $25,000 |
Quick answers
Who was awarded contract W912L823P0048?
W912L823P0048 was awarded to West Virginia Radio Corporation by West Virginia National Guard (Army National Guard) on August 2, 2023.
How much is contract W912L823P0048 worth?
The government has obligated $75,000 on W912L823P0048.
Which agency awarded contract W912L823P0048?
West Virginia National Guard (Army National Guard) awarded W912L823P0048, with funding from Department of the Army (Department of Defense).
Was contract W912L823P0048 competed?
The extent of competition for W912L823P0048 was not competed. The government received 1 offer.
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