Purchase Order W912K625PA019
- Not listed
- The Department of the Army awarded a $240,691.50 firm fixed-price purchase order to Dbase Media, LLC, a self-certified small disadvantaged business, to establish an effective marketing and advertising campaign for the Maryland Army National Guard's recruitment efforts. The contract, which was set aside for total small business participation, involves providing services through a combination of local broadcast media platforms and digital media platforms to increase awareness and attract more...
- The Maryland Army National Guard (MDARNG) Recruiting & Retention Battalion awarded a $149,490 firm fixed price purchase order to Bluf Agency LLC of Havre De Grace, Maryland. The contract calls for the contractor to develop and execute a comprehensive marketing program to support MDARNG's recruitment and retention goals between August 2023 and February 2025. Key services to be provided under the contract include a branding and engagement campaign to generate qualified recruitment leads, a...
- This federal contract, awarded by the Department of the Army to Sociallyconnected LLC, is for media services including an analytical study, website development/management, an email drip campaign, and purchasing ads. The contract is a definitive, firm-fixed price contract with a ceiling value of $377,640.00 and an ultimate completion date of April 30, 2028. It does not have a set-aside designation. The original solicitation was for commercial laundry services for the New Hampshire Army National...
- This delivery order was awarded by the Department of the Army Headquarters Office of the Secretary to the prime contractor, McCann-Erickson USA, Inc., a for-profit marketing and advertising firm. The order, valued at $3,334,923.85, is for digital awareness campaigns, media planning and buying, market research, event management, and other digital marketing services to support Army National Guard outreach and Army recruiting efforts. The order does not have a set-aside designation. Based on the...
- The Department of the Army awarded a $640K firm fixed-price purchase order to RC Strategies LLC, an SBA Certified 8A Program Participant, for digital media and geofencing marketing services under a Total Small Business set-aside. The contract, awarded on August 1, 2025, is designated for the Recruiting and Retention Battalion (RRB) and will be performed in Marietta, Georgia, with a completion date of July 31, 2030. RC Strategies LLC, operating under its Author & Coach division, will...
- The Department of the Army New York Army National Guard awarded a $160,920.00 firm-fixed-price purchase order contract for digital marketing services to support recruiting and retention efforts. The contract was set aside for small businesses and was awarded to Ebizuniverse Inc., a minority-owned and small disadvantaged business. Ebizuniverse Inc. will provide services such as search engine optimization, reputation management, social media marketing, and pay-per-click advertising. The period...
- The U.S. Department of the Army awarded a $979,990.40 firm fixed-price purchase order to Arillic LLC, an SBA Certified 8(a) Small Disadvantaged Business and Asian-Pacific American-owned firm based in Fairfax, Virginia. The contract, awarded September 30, 2025, with completion targeted for September 29, 2030, supports the Ohio Army National Guard Recruiting and Retention Battalion. The engagement requires a digital marketing specialist to manage the Ohio Army National Guard's social media...
- This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, to provide a range of digital marketing and media services in support of Army recruiting and outreach efforts. The $26,663,027.01 potential value award does not have a set-aside designation. Based on the provided information, the contract deliverables include services such as creative development, media...
- This is a firm fixed-price delivery order contract awarded by the Office of the Secretary of the U.S. Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services company. The contract, valued at $8,624,639.79, will support the Army's recruiting and outreach efforts through various marketing and digital engagement services. The contract is not designated as a set-aside. Based on the vendor's past performance, the services provided under this contract may include creative...
- The U.S. Army National Guard awarded a $171,000 firm-fixed-price purchase order contract to Kinetix Broadband, L.L.C., a small disadvantaged business, to provide a social and digital media advertising campaign. The contract, which has a period of performance through September 26, 2021, was set aside for small businesses. The original solicitation, W912NR19Q0110, was issued as a request for proposals by the Louisiana National Guard for commercial services related to marketing, consulting,...
Sociallyconnected LLC, a small business contractor, was awarded a $81.6K firm fixed-price purchase order by the Department of the Army to provide digital marketing advertising services for the Maryland Army National Guard Recruiting and Retention Battalion. The contract, awarded on September 30, 2025, runs through September 29, 2026, and is designated as a Total Small Business set-aside. Services will be performed in Reisterstown, Maryland, with a focus on supporting recruiting efforts across multiple Maryland counties including Anne Arundel, Baltimore, Carroll, Harford, Howard, and Queen Anne's. The scope of work encompasses comprehensive digital marketing capabilities to enhance recruiting and retention efforts, including account management, recruiter training and consulting, market research and analytics, marketing strategy support, and local search engine optimization services across 32 recruiting locations. Key deliverables include two in-person training conferences, four online training sessions, monthly consulting services, quarterly geographic information system studies, and custom recruiter support tools such as landing pages, digital business cards, and QR codes. This award follows the previous incumbent contractor, Bluf Agency LLC, whose most recent contract was valued at $149.5K, indicating a reduction in contract scope or pricing under the new awardee.
Name | Description | Solicitation Number | FederalAgency | Type | PostedDate |
|---|---|---|---|---|---|
Digital Market for MD ARNG Recruiting and Retention Battalion (RRB) | W912K625QA013 | Department of the Army Maryland Army National Guard | Solicitation 1/1 | 8/13/25, 1:28 PM |
Mod # | Description | ReasonForModification | Federal Obligation | Date |
|---|---|---|---|---|
| Not listed | Not listed | $81.6k | 9/26/25 |