This requirement is for the 22ND recruiting and retention personal presentation items (PPI) used to attract, educate, and excite potential recruits at events.
Ended Purchase Order Awarded
- Contract number
- W912JA25PA022
- Awardee
-
Lomar Specialty Advertising, Inc. UEI EJZNDLTAK6D6
- Awarding agency
-
Alabama National Guard
Army National Guard, Department of Defense
- Obligated
- $38,338
Award facts
- Opportunity
-
- PPI for Recruiting Pre-Solicitation · W912JA25Q18XE · Posted Jun 4, 2025
- Contract value 100% obligated
- $38,338.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- 7690 Miscellaneous Printed Matter
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 4 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Montgomery, AL 36109, USA
Award details come from SAM.gov/FPDS.
About this award
The Alabama Army National Guard awarded a $38,338 firm fixed-price purchase order to Lomar Specialty Advertising, Inc. (LSA) on September 11, 2025, for the 22nd Recruiting and Retention Personal Presentation Items (PPI). This contract, with a completion date of December 11, 2025, supports the Alabama Army National Guard's recruiting and retention initiatives through the procurement of branded promotional merchandise. LSA, a Concord, North Carolina-based small disadvantaged business and woman-owned small business, will supply customized promotional items bearing military unit logos and branding to attract, educate, and excite potential recruits at recruiting events. The contract was not subject to a set-aside designation at award, though the originating market research opportunity was designated as a total small business set-aside under NAICS code 541890 (Other Services Related to Advertising).
LSA brings substantial experience in military promotional merchandise to this engagement, with an extensive portfolio including apparel, accessories, drinkware, writing instruments, and miscellaneous items such as backpacks, coolers, Bluetooth speakers, and branded signage. The contractor currently maintains four primary Blanket Purchase Agreements with the federal government, including a $400,000 multiple-award BPA with the Department of the Army for New Jersey Army National Guard recruiting merchandise and a $900,000 multiple-award BPA with the South Dakota National Guard, demonstrating LSA's established position as a pre-qualified vendor for military recruiting initiatives across multiple state-based commands and service branches.
Quick answers
Who was awarded contract W912JA25PA022?
W912JA25PA022 was awarded to Lomar Specialty Advertising, Inc. by Alabama National Guard (Army National Guard) on September 11, 2025.
How much is contract W912JA25PA022 worth?
The government has obligated $38,338 on W912JA25PA022.
Was contract W912JA25PA022 competed?
The extent of competition for W912JA25PA022 was competed under sap. The government received 4 offers.
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