Iowa public broadcasting advertisement for unsold airtime through their affiliates cross hair media placement LLC.
Ended Purchase Order Awarded
- Contract number
- W50S7125PA006
- Awardee
-
Crosshair Media Placement, LLC UEI FMDVDS4S2L93
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $50,000
Award facts
- Opportunity
-
- Iowa Public Broadcasting Solicitation · W50S7125QA005 · Posted Aug 12, 2025
- Contract value 100% obligated
- $50,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Air National Guard Air Force, Department of Defense
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 2 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Des Moines, IA 50321, USA
Award details come from SAM.gov/FPDS.
About this award
The Air National Guard awarded a $50,000 firm fixed-price purchase order to Crosshair Media Placement, LLC on September 30, 2025, for Non-Commercial Sustaining Announcement (NCSA) services through Iowa Public Broadcasting Association. The contract, which runs through December 31, 2025, involves the placement of unsold television and radio airtime to distribute public service announcements targeting individuals aged 17-35 for the Iowa Air National Guard's recruitment and public awareness initiatives. The procurement was solicited without a set-aside designation and was structured as a sole-source opportunity to the Iowa Public Broadcasting Association, with evaluation based on price and proof of entitlement to unsold airtime. Work will be performed in Des Moines, Iowa, with contract administration handled by the Air National Guard's Mission Support Flight.
Under the contract terms, Crosshair Media Placement must track performance metrics, analyze media placement effectiveness, and provide monthly status reports, television frequency breakdown reports, and return on investment analysis. All advertising materials must incorporate Iowa Air National Guard-specific logos and include the recruitment contact information "GOANG.com" and "1-800-ToGoANG" in all placements. The contractor is required to maintain detailed contact logs of media providers and submit invoices through the Wide Area WorkFlow (WAWF) system for payment processing. This engagement supports the Air National Guard's broader mission of military recruitment and public communication within the specified demographic and geographic market areas.
Quick answers
Who was awarded contract W50S7125PA006?
W50S7125PA006 was awarded to Crosshair Media Placement, LLC by Department of the Army (Department of Defense) on September 30, 2025.
How much is contract W50S7125PA006 worth?
The government has obligated $50,000 on W50S7125PA006.
Which agency awarded contract W50S7125PA006?
Department of the Army (Department of Defense) awarded W50S7125PA006, with funding from Air National Guard (Air Force).
Was contract W50S7125PA006 competed?
The extent of competition for W50S7125PA006 was competed under sap. The government received 2 offers.
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