Purchase Order N0018925PZ036

The U.S. Navy awarded a $55,000 firm-fixed-price purchase order contract to Playfly LLC, a subsidiary of Outfront Media Inc., for sponsorship services to support the Navy Talent Acquisition Group (NTAG) Golden Gate, Pacific and Southwest recruiting efforts. The contract is for outreach, advertising, and recruiting opportunities at sporting events, leveraging Playfly's exclusive partnership with the California Interscholastic Federation (CIF) to access over 1 million student-athletes across 1,605 public and private high schools in California. This sole-source award, processed under FAR Parts 12 and 13, allows the Navy to promote the Navy Warrior Challenge Program and recruit from the desired demographic through Playfly's sponsorship of CIF championship events. The contract has a performance period through December 31, 2025, with no small business set-aside designation.