Radio advertisement
Ended Purchase Order Awarded Last action
- Contract number
- 36C24122P1342
- Awardee
-
Beasley Media Group, LLC UEI H78FDTXE7KZ6
- Awarding agency
-
Veterans Integrated Service Network 1
Veterans Health Administration, Department of Veterans Affairs
- Obligated
- $396,000
Award facts
- Opportunity
-
- R701--Intent to sole source notice 523-22-4-9182-0114: Beasley Media (VA-22-00080586) Special Notice · 36C24122Q0992 · Posted Aug 8, 2022
- Contract value 28% obligated
-
- $544,500.00 Current, with exercised options
- $1,435,500.00 Potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 515112 Radio Stations
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Bedford, MA 01730, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$48,250 | |
| Funding Only Action | -$750 | |
| Exercise an Option | $148,500 | |
| Funding Only Action | -$500 | |
| Exercise an Option | $148,500 | |
| Novation Agreement | $0 | |
| Original award | $148,500 |
About this award
The Department of Veterans Affairs, Veterans Integrated Service Network 1, awarded a $1.435 million firm-fixed-price purchase order to Beasley Media Group, LLC on September 22, 2022, for radio advertisement services supporting the New England VA Healthcare System's Veterans Outreach Service. The contract, which has an ultimate completion date of September 21, 2025, was issued as a sole-source award to the incumbent contractor without competitive solicitation. Services include radio commercials, podcasts, email marketing, and social media posts to be delivered on the Patriots and Bruins Radio Network, designed to promote VA facilities and outreach initiatives throughout the New England region. The performance location is Bedford, Massachusetts.
This award follows Beasley Media Group's successful delivery of advertising services to the Veterans Health Administration, demonstrating the contractor's established capability in supporting VA communications objectives. The company, also known as 98.5 The Sports Hub, has previously executed federal contracts for health promotion campaigns, including Veterans Affairs suicide prevention initiatives and Centers for Disease Control public health efforts. No set-aside designation applies to this contract, and no subcontractors are identified in the award documentation.
Quick answers
Who was awarded contract 36C24122P1342?
36C24122P1342 was awarded to Beasley Media Group, LLC by Veterans Integrated Service Network 1 (Veterans Health Administration) on September 22, 2022.
How much is contract 36C24122P1342 worth?
The government has obligated $396,000 on 36C24122P1342. Its current value, with exercised options, is $544,500. Its potential value, with all options, is $1,435,500.
Was contract 36C24122P1342 competed?
The extent of competition for 36C24122P1342 was not competed under sap. The government received 1 offer.
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